Having been based in Scottsdale, Arizona as a make up artist, esthetician and spa owner for many years, I specialize in working with dry, dehydrated and sun-damaged skin. When I started out as a make up artist over 20 years ago, I struggled with the fact that no matter how great I could make someone look with make up, if they had major crow’s feet, dark circles, and/or under-eye puffiness, it didn’t seem to matter. All you would notice was the eye area problem(s). Often, the concealer and/or powder and/or foundation would make the problem(s) worse. Noticing that almost every woman that walked in my spa had this issue, I set about creating a solution.
Is Your Concealer and Powder too Cakey?
These issues affect women everywhere. I have done make up for women in LA, New York, Orlando, Dallas, Vegas and many cities in between, and I have heard (and seen) how powder and concealer cakes into fine lines and makes them look worse. Even young girls in their late teens and early twenties seem to have crows feet and “feathering” under the eyes. Whether a woman has a small issue or a large issue with dry skin and dark circles, she wants help. Our confidence is increased when we look in the mirror and like what we see.
Step I: Pump It Up, Leave It On!
My Beauty Ammo Kit started with the first step, the “Pump it up, Leave it on” Collagen Eye Mask. Most eye creams just absorb and then disappear into the skin. There is a dearth of rich enough, hydrating enough products available for this area. I created my eye mask to be richer than anything else on the market, using collagen and shea butter to create a buttery, primer-type look and feel. The trick is to apply the eye mask in a thick white layer that stays on all day. There is no other leave-on eye mask available. It not only makes the skin look instantly younger, but also gives the added benefit of continually hydrating skin. A lot of lines and wrinkles are dehydration lines, and these are virtually eliminated with my Collagen Eye Mask.
Step II: Line Putty
The next step is my Line Putty. For years, I tried to create the perfect line filler product, but had a hard time getting the product to adhere to the skin properly. When I finally created my Line Putty, then pressed it into the skin with a sponge over my Collagen Eye Mask, the result was instantly smooth and wrinkle-free skin. The chamomile I added to the Line Putty is very soothing, and the witch hazel helps relieve puffiness. Another benefit of steps 1 and 2: my clients say applying these prodtcs feels like a mini-spa treatment…very calming and soothing. Any concern they had of it feeling too heavy is replaced with surprise at how good it feels. Then they look in the mirror and are amazed with the results.
Step III: Camouflage Eye Disguise
Now that the skin is totally hydrated and prepped, I add step 3, my best selling concealer, Camouflage Eye Disguise. After steps 1 & 2, you can now use a lot more concealer than you normally would, sweeping it across under the eyes and on the lid as a base for eye shadow. You get far better, natural-looking coverage without worrying about accentuating fine lines. My Camouflage Eye Disguise concealer works on all skin types, colors, and tones. For best results, it is really important to use a sponge to blend it in, so I included sponges in the Beauty Ammo Kit for foolproof application.
Heather Mills & Kelly Ripa
Since launching the Beauty Ammo Kit, I have sold tens of thousands in spas and salons around the US. I’ve sold Beauty Ammo on HSN, Ideal Vitality TV in London and in Henri Bendel. While doing an event at Henri Bendel, I met Heather Mills, who was shopping with her make up artist. He was so impressed with my Beauty Ammo Kit that he immediately called Kelly Rippa’s make up artist to share the dramatic results.
Celebrities Using M.B. York’s Beauty Ammo Kit
I often get called onto sets to apply Beauty Ammo on celebrities such as Jane Lynch, Jamie Lee Curtis, Martin Sheen, Brad Pitt, George Clooney and Kevin Bacon before the make up team does their make up. I was also recently asked for Beauty Ammo for Valerie Bertinelli, Betty White, Jane Leeves and Wendy Malick on the set of Hot in Cleveland. Actors love Beauty Ammo because it makes them look great for hours and allows them to avoid the constant touching up of powder throughout the day, which usually leads to the accentuation of fine lines.
After training the Dancing With the Stars make up team on how to use Beauty Ammo, they said it made Chloris Lechman look 30 years younger. The makeup team said it is “definitely one of our beauty secrets that the entire cast and crew loves.” Even the judges, Carrie Ann, Leni and Bruno love Beauty Ammo!
Beauty Ammo Kit is Easy to Use at Home
Another great benefit of my Beauty Ammo Kit is that you can apply it by itself in less than one minute. Even if you don’t like to wear foundation or make up elsewhere on your face, your entire eye area will be hydrated, fresher and brighter all day long.