FREE Travel Beauty Travel Bag with Order of $200 | Shipping to The US, CA, France & UK | Free Samples with Every Order

...

FREE Travel Beauty Travel Bag with Order of $200 | Shipping to The US, CA, France & UK | Free Samples with Every Order

The best beauty products from around the globe

Category : Makeup Trends

Eye-yay-eye Beauty Secrets: The Beauty Ammo Kit

MB York Beauty Ammo Kit

Having been based in Scottsdale, Arizona as a make up artist, esthetician and spa owner for many years, I specialize in working with dry, dehydrated and sun-damaged skin. When I started out as a make up artist over 20 years ago, I struggled with the fact that no matter how great I could make someone look with make up, if they had serious crow’s feet, dark circles, and/or under-eye puffiness, it didn’t seem to matter. All you would notice was the eye area problem(s). Often, the concealer, powder and foundation would make these problems even worse. Noticing that almost every woman that walked in my spa had this issue, I set about creating a solution.

Is your concealer and powder too cakey?

These issues affect women everywhere. I have done make up for women in LA, New York, Orlando, Dallas, Las Vegas and many cities in between, and I have heard (and seen) how powder and concealer cakes into fine lines and calls more attention to them, making the situation even worse. Even young girls in their late teens and early twenties seem to have crows feet and “feathering” under the eyes. Whether a woman has a small or more serious issue with dry skin and dark circles, she wants help. Our confidence is increased when we look in the mirror and like what we see.

Step I: Pump It Up, Leave It On!

My Beauty Ammo Kit started with the first step, the “Pump it up, Leave it on” Collagen Eye Mask. Most eye creams just absorb and then disappear into the skin. There is a dearth of rich enough, hydrating enough products available for this area. I created my eye mask to be richer than anything else on the market, using collagen and shea butter to create a buttery, primer-type look and feel. The trick is to apply the eye mask in a thick white layer that stays on all day. There is no other leave-on eye mask available. It not only makes the skin look instantly younger, but also gives the added benefit of continually hydrating skin. A lot of lines and wrinkles are dehydration lines, and these are virtually eliminated with my Collagen Eye Mask.

Step II: Line Putty

The next step is my Line Putty. For years, I tried to create the perfect line filler product, but had a hard time getting the product to adhere to the skin properly. When I finally created my Line Putty, then pressed it into the skin with a sponge over my Collagen Eye Mask, the result was instantly smooth and wrinkle-free skin. The chamomile I added to the Line Putty is very soothing, and the witch hazel helps relieve puffiness. Another benefit of steps 1 and 2: my clients say applying these products feels like a mini-spa treatment…very calming and soothing. Any concern they had of it feeling too heavy is replaced with surprise at how good it feels. Then they look in the mirror and are amazed with the results.

Step III: Camouflage Eye Disguise

MBYork-Beauty-AmmoKit-Now that the skin is totally hydrated and prepped, I add step 3, my best selling concealer, Camouflage Eye Disguise. After steps 1 & 2, you can now use a lot more concealer than you normally would, sweeping it across under the eyes and on the lid as a base for eye shadow. You get far better, natural-looking coverage without worrying about accentuating fine lines. My Camouflage Eye Disguise concealer works on all skin types, colors, and tones. For best results, it is really important to use a sponge to blend it in.

Heather Mills & Kelly Ripa

Since launching the Beauty Ammo Kit, I have sold tens of thousands in spas and salons around the US. I’ve sold Beauty Ammo on HSN, Ideal Vitality TV in London and in Henri Bendel. While doing an event at Henri Bendel, I met Heather Mills, who was shopping with her make up artist. He was so impressed with my Beauty Ammo Kit that he immediately called Kelly Rippa’s make up artist to share the dramatic results.

Celebrities using M.B. York’s Beauty Ammo Kit

I often get called onto sets to apply Beauty Ammo on celebrities such as Jane Lynch, Jamie Lee Curtis, Martin Sheen, Brad Pitt, George Clooney and Kevin Bacon before the make up team does their make up. I was also asked for Beauty Ammo for Valerie Bertinelli, Betty White, Jane Leeves and Wendy Malick on the set of Hot in Cleveland. Actors love Beauty Ammo because it makes them look great for hours and allows them to avoid the constant touching up of powder throughout the day, which usually leads to the accentuation of fine lines. After training the Dancing With the Stars make up team on how to use Beauty Ammo, they said it made Chloris Lechman look 30 years younger. The makeup team said it is “definitely one of our beauty secrets that the entire cast and crew loves.” Even the judges, Carrie Ann, Leni and Bruno love Beauty Ammo!

Beauty Ammo Kit is easy to use at home

Another great benefit of my Beauty Ammo Kit is that you can apply it by itself in less than one minute. Even if you don’t like to wear foundation or make up elsewhere on your face, your entire eye area will be hydrated, fresher and brighter all day long.

Tags: , , , , , , , , , , , , , , , , ,

No comments

The Idiot’s Guide To Applying Eye Makeup

idiot's guide to eye makeup application

Having done the makeup of thousands of women over the years, I can say with authority that most women have no idea how to apply eye makeup. I hear it from every woman I work on and see it firsthand when they sit in my makeup chair. They are either:

  • unclear what looks good on them and how to apply it so they do little or nothing OR
  • have a set routine that they do every day that is not flattering…yet they don’t know it’s not flattering!

How We Get Stuck in Bad Makeup Routines

Often, women will be attached to a liquid liner, or some kind of frosty shadow combination that they apply every day without fail, and have no idea how to break the cycle – or that they even need to break the cycle! At one point or another, many women had a department store makeover. Usually, the amount of colors used during this makeover – and inability of the salesperson to teach them how to duplicate the look at home – results in a half-baked makeover attempt that is utterly lacking, yet still becomes a woman’s routine for the next 10 years.

Keep it Simple

I am shocked that most women who apply lots of shadow seem to think it looks good, when more often than not, it actually makes them look worse. This, in my opinion, is why most men don’t like makeup. They see so many women applying makeup heavy-handedly in all the wrong places, using all the wrong colors and all the wrong tools. I always wonder why no one tells these women that their makeup is wrong and making them look older and/or desperate and/or or cheap. Especially older women, who seem to be especially stuck in their ways and don’t know who to trust to help them update their look.

One of the biggest obstacles is that there are waaaay too many options out there, leaving a lot of room for error. If you go into a store, you have to trust the salesperson that is picking the colors for you. I am shocked when I walk through the enormous makeup department at Bergdorf Goodman and see so many salespeople, who badly need makeovers themselves, giving makeovers to customers! Who do you trust? If you do get lucky and have a talented makeup artist doing your makeover, you are then faced with a multitude of colors, brushes, not to mention a huge bill, if you have the courage to attempt the look yourself at home. Maybe you spring for just one of the shadows, or just the liner. Then when applying the makeup at home, you wish you had spent the money on all the products because you loved looking that good and feel hopeless that you’ll ever be able to recreate the look yourself.

Enter Paint By Number Eyeshadow Kit

It is with these issues in mind that I created my Paint by Numbers Eyeshadow Kit.  It will be featured on The Today Show on January 26th! This eyeshadow kit comes with a makeup palette containing 6 shadows, all numbered 1, 2, or 3. There’s a row for daytime and a row for night. It also comes with 3 brushes, also numbered 1, 2, and 3, and a foolproof diagram showing you exactly where each color goes. I have created the perfect base, crease, and liner colors that work on all skin types, tones and eye colors.

An Eyeshadow Palette That Works for Everyone

My client’s loyalty, rave reviews and amazing looking eyes prove the concept works. It is so important that a base color not be too light, too dark, too pink or too peach. You want it to be the perfect base to make the eye open and pop, without making lids look wrinkled. The crease colors I created are more like blush colors, kind of a soft champagne bronze that opens the eye but doesn’t distract from your natural beauty. The shadow liners I created also compliment all eye colors, work with anything in your wardrobe and make you look younger and more vibrant. I sold these same shadows separately for years before creating the kit, and every woman I put them on would buy them. I would always draw the diagram, and write exactly which brush to use. A lot of times they would say they already had brushes, but if they didn’t buy them from me would more often than not come back and say it just doesn’t look the same as when I did it.

Everything You Need for Easy Makeup Application

I decided to include everything in one eyeshadow kit: diagram, shadows and brushes to simplify the process and make it easy and fun. The whole eyeshadow application should take a couple minutes, tops! My clients come back and tell me this is the first time they have ever had their makeup done and been able to recreate the look at home. Plus, the kit is great for travel!

Everyone gets tired of fishing each color out of her makeup bag, opening and closing all the lids, and digging out the right brushes. This little book-shaped eyeshadow kit opens up with everything neat and organized. My clients love being able to throw out all their old colors.

The Paint By Numbers Eyeshadow Kit is also truly multi-generational. My best friend who is in her 40s uses it along with her 15 year old daughter and 65 year old mom. And they all have different hair and eye colors! What better way to bond with your daughter or mom than sharing your newest beauty secrets?!

Tags: , , , , , , ,

No comments

3 Fall Beauty Trends You Can’t Afford To Miss

3 fall beauty trends you can't afford to miss

With the change of season, we often modify daily rituals and routines. We swap out denim jackets in favour of wool coats and replace open toe shoes with chic ankle boots. Similarly, but perhaps a little less obvious, we change our beauty looks and regimen as well. It comes so naturally that it can be easy to miss.

We substitute a richer moisturizer or fortify our moisturizer with a nourishing face oil to protect our skin from the cold temperatures and dry winter air. We may also put our coral lip to rest in favour of something deep, dark and delicious. These are all things we each do every time the warmer months come to an end and we’re faced with layers upon layer (upon layers) once again.

It can actually be quite a bit of fun. This season, we’re encouraged by beauty experts all over the globe to push the boundaries of simple black liner and dark lips and try something new.

With that in mind, the cooler months are the time to have some fun with your makeup by creating some more dramatic looks – without worrying about the humidity melting it all away.

Here are the top 3 things you need to know about Fall ’16 beauty.

Bold, Smudgy Eyes

Get friendly with black eyeliner this season! Too much liner in the summer can look out of place but come winter, it fits right in. We all know that a good wing never goes out of style but what about an all over liner? Yes, we mean the top and bottom lids. If you’re really daring you’ll definitely want to give this look a try.

A smoky black lid is still chic but we can mix it up by creating it with a different colour palette. Browns for fall and golden hues for holiday parties? Don’t be afraid to add a touch of glitter for holiday soirees too – just keep it minimal. Remember, less is more.

Modern Goth

Although we just spoke about liner being a super hot item this season, we don’t always feel like putting on a full look. Cue: modern Goth. For this look, leave off eye makeup completely (or just apply a thin layer of mascara) and keep all eyes focused on your pout.

When it comes to your lipstick colour, darker is better. You don’t have to go as dark as Peter Philips did at Dior (he used black eyeliner as lipstick before layering a darker shade on top) but be open to all the burgundy, plum and oxblood lipsticks you can get your hands on.

Natural Brows

Has it ever really been in style to not have natural brows? Contrary to some belief, we’re here to tell you that natural is (and always will be) in style. That’s not to say that we can’t enhance our natural beauty.

When filling in brows with a pencil, Brenda Christian revolutionized this category of makeup, make sure that you’re using a brow gel and brush combo afterwards to get rid of any excess and lend the illusion of texture which will help them look more natural. Plus, do you know what looks amazing with a natural brow? A stained red lip. Choose something light and with a bit of gloss to pair well with the natural vibe.

Which look are you most looking forward to trying out?

For more from Melina Morry, please visit The Lady-like Leopard

Tags: , , , , , , , , , , ,

No comments

3 Makeup Tips Every Woman Over 40 Should Know

makeup tips and tricks for older women

A few quick makeup changes can make a huge difference in how (old) you (look) are perceived…not to mention how you feel. One of my favorite stories illustrating this point is when my Aunt Patty stopped by my spa for a quick makeup touch up; she was in her late forties at the time. Later that day, she called to tell me that when she left the spa, she was whistled at and even had a stranger approach her and ask her if she was a famous newscaster! Talk about a confidence booster…no new outfit can do that for you! In fact, some of the best compliments I get are from the husbands of my clients. Time and time again I’ve been told that the men in my client’s life LOVE the light touch that I use; many husbands even tell their wives to buy everything I applied!

My motivation to keep doing what I do year after year is the satisfaction I feel after each clients’ significant transformation – especially in such a short amount of time. As we get older, it becomes even more important to know what the right makeup can do for you…as well as what the wrong makeup can do to hurt you. My techniques are very fast and natural. Here are a few tips to keep in mind.

Tip One: Keep Up With The Times

A lot of women get stuck in a time warp, wearing the same makeup for years. I have one client that has been addicted to a bright orange lipstick forever; she’s worn it for several decades. I can’t drive past her house without imagining big orange lips on the front door, nor can anyone that knows her picture her without that bright orange kisser. Her friends routinely beg me to change it and suggest other colors. Throughout the years, I have spent time with her, showing shades that are far more flattering, but once out the door, she goes back to her security blanket orange color. Then there is the 60-something accountant that is still stuck in the 1960s with her pencil thin brow shape, powder blue eyeshadow and candy pink lips. She picked these colors about 45 years ago and has stuck with them ever since. We all know someone like this…or perhaps you’re realizing you ARE someone like this. Repent now…you’ll be glad you did.

Many women, like the ones above, are holding on to a lipstick color that’s all wrong for them. It is too dark, too matte, too brown…and men in particular hate it! It looks harsh and dull and accentuates lip lines and signs of aging. This is the issue that most women face: their makeup is actually making them look older. Without the right primers, moisturizers and great skin underneath, most concealers, powders and foundations get stuck in the fine lines and wrinkles and actually accentuate the imperfections. There’s also the problem of finding the right foundation color. Most women who sit in my chair are using formulas that are too yellow, which tend to make the skin look sallow, and lacking youthfulness. But they bought it years ago and just stuck with it. Women also tend to either not use enough make up (blush, etc.) because they are unsure of how to apply it, or they use too much…and usually use the wrong tools to apply it. As women get older, it is best to keep it natural…and be willing to try something new!

Tip Two: Don’t Try To Be TOO Trendy!

When you read about trends in makeup, I believe it is meant for teenage girls and that’s about it. Bold eyes with nude lips or bright blush and glossy lips are trends made to sell makeup, not bring out your very best. There are certainly times, like New Years Eve or a black tie event, when you may want to do a bolder lip or heavier eyeliner, but what I am tackling is the mess of everyday makeup that women do. Most of us aren’t trying to look like a Victoria’s Secret model to go to the office. And even if you are going on a hot date, there is nothing that screams desperate like a heavy handed makeup application. I will say it again: men in particular hate harsh make up.

The problem with department stores and the traditional way that makeup is sold. Most colors out there shouldn’t be available to, or worn by, anyone. I am always looking at the choices of lipstick, powder, blush, shadows, etc. and can usually find ONE color that I think would be flattering on most women. The rest SHOULD NOT BE WORN BY ANYONE – I call them CLOWN MAKEUP. Unfortunately, many of us buy our makeup at a department store, which is a recipe for disaster.

Tip Three: Do Department Store Beauty At Your Own Risk!

If you succumb to the department store makeover, you are at the mercy of the salesperson that is doing your application: his or her training and expertise, not to mention taste in makeup. Also, department store representatives are limited to selling the brand they work for, and as I stated, most of these should not be worn on anyone. They also may not have a lot of experience, so at best it will be a hit or miss with the colors they choose and application technique they use. I can almost guarantee that the application will be very complicated, as well as hugely expensive if you buy all the products that they use on you. I know because these are the horror stories I’m told time and time again. Let’s assume that you got lucky and actually like the look of the salesperson’s application, so you splurged and bought all the products. When you got home, though, and tried to recreate the look yourself,  you could not achieve the same results. There is always something missing. This is why it is always best to keep it simple, not too trendy but also not the same rigid application year in and year out.

Tags: , , , , , ,

No comments

Questioning Yellow Based Foundations

avoiding yellow based foundations

Having worked on thousands of women, I can often identify certain brands of foundation solely based on their distinct yellow hue on my clients’ skin. Many luxury brands offer a sea of different variations of yellow. Though yellow tones work well on Asian women, most of my clientele is Caucasian and with few exceptions have more pink in their skin. Ideally, an equal amount of pink and yellow is needed for a balanced, healthy glow.

Foundation 101

I have been custom blending foundation formulas for over 20 years, and currently add fuchsia toner to almost every single one because it cuts the yellow in the skin and subtly adds pink, which looks healthier and less jaundice-like. Almost every woman that sits in my chair has a yellow formula foundation like I am describing. When I remove it and show them the difference that adding pink makes, they are stunned! The problem is there are far too many formulas on the market that shouldn’t be available to anyone. Because of this, purchasing foundation at a department store is very risky. So much so that only one in ten of my clients is wearing a foundation that is appropriate for her skin tone. I also like to go a tiny bit on the darker side to give clients a little more color in addition to adding pink which achieves a rosier bronze glow.

Bonzers and Powders

The same is true of bronzers and translucent powders so I have created one that is more pink-toned as well. When worn over my custom blended foundation it adds another layer of subtle color correction. The pink hue cuts the yellow undertone in the powder. This is especially helpful for blondes who already have a lot of yellow tones in their hair. Pink brightens and lifts the skin without having to depend on an orangey bronzer that might not be the right shade for you.

Concealer

The one place yellow tones are appropriate is in concealer. Usually the skin color is a little lighter under the eyes, and when you go too light on the concealer it ends up highlighting dark circles and drawing attention to them—AKA the raccoon look. A yellow based concealer blends into the skin more easily and should disappear to look like you are wearing nothing at all. My Beauty Ammo Kit includes three secret weapons for a flawless eye area.

Next time you are on your way to the overwhelming world of department store makeup counters, head to M.B. York instead and have a color custom blended for just $45. Book and appointment at Jo Paris Salon, 14202 N. Scottsdale Road, Scottsdale, AZ 85258.

Tags: , , , , , , , , , , , ,

1 comments