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Tag Archives : Baume 27

5 Ways To Nourish Your Skin This Winter

Winter is upon us. It’s getting cold and with the drop in temperature our skin can become dehydrated and more sensitive than usual. This time of year it is important to modify our beauty ritual to protect ourselves from the cold, crisp elements that we suddenly find ourselves in the midst of.

Don’t Wash Your Face

Try using a face wash at night only. In fact, in the morning don’t use a cleanser at all. Face cleansers can be drying especially in the context of chilly weather. This time of year I use Heaven Skincare EllaJane Celebrity Skin Wipes. These babies exfoliate, cleanse, tone and keep blemishes at bay with apple pectin, honey and peppermint oil, all without drying out the skin! These are gentle enough for those in their teens and twenties as well.

Exfoliate

I also use Lavido Gentle Exfoliator Peeling Cream twice a week. It might sound counter intuitive but it is essential to exfoliate during the winter as dead skin cells accumulate faster during the colder months. This face scrub utilizes oyster shell powder and pomegranate peel grains to gently slough away dead cells and buildup.

Moisturize

When the temperature drops, I turn to one of my all time favorite skin care lines, Cosmetics 27. It is an apothecary style range tailor-made for YOUR skin. The idea is to mix the products together to produce a formula that is right for your skin today. The change in season, weather, pollution, stress levels and even physiological factors can alter the behavior of skin. Cosmetics 27 utilizes the Ayurvedic properties of Centella Asiatica to boost the skin’s ability to regenerate and heal itself. While experimenting and getting to know your skin requires a little more time and effort, you’re worth it and your skin will thank you. Cosmetics 27 Baume 27 is a rich, almost balm textured moisturizer packed with anti-aging skin healing nutrients. It contains a patented cocktail of all natural ingredients that feed the skin what it needs to work optimally and renew itself. Best of all you will see results. I am 40 and have sensitive, dry skin so Baume 27 is my savior this time of year. Apply while skin is still a bit damp and take at least a full minute to massage it into your skin.

Layer It On

Just like we begin to layer clothing as the temperatures drop, similarly, we need to layer on skin care to nourish and provide our skin with the extra protection it needs. I can’t stress enough how important it is, especially if you don’t all year round, to add a serum and even a face oil to your regimen. I mix Cosmetics 27 Essence 27 and Huile 27 with Baume 27 to give the moisturizer an extra added boost of nutrients. Essence 27 is an ultra fine hydrating, anti-aging emulsion that brightens the complexion and increases the skin’s density. If you don’t typically use a serum, this is an excellent entrée into the genre. Then there is Huile 27. This anti-aging elixir is a master multitasker that provides essential nutrients that help rebalance skin functions and restructure the epidermal tissue. A must for those with dry or more mature skin. I also use it as a lip balm, hair and cuticle oil.

Lips

During the winter my lips look so chapped, it appears as though a wild animal has been gnawing on them. I layer Yu-Be Moisturizing Skin Cream and Cosmetics 27 Huile 27 under a Lancome Juicy Tube. It takes a village. Yu-Be Moisturizing Skin Cream is enriched with vitamin E, vitamin B2, and camphor and has a uniquely high glycerin content and absorbability achieved through a special manufacturing process. It even helps heal cold sores.

By: Alyssa Barrie Weiss, Twitter: @AlyssaBarrie

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Cosmetics 27 Founder Michèle Evrard Talks Skin Care

We had the chance to spend some time with one of the most knowledgeable and inspiring Girl Bosses we know, Michèle Evrard. Michèle is the Founder of M.E. Skinlabs and creator of the cult favorite French skin care line, Cosmetics 27. We often have marathon Skype sessions with Michèle (from Paris) that cover everything from skin care to supplements to sleep patterns and everything in between! She has a singular outlook and wealth of information that we are excited to share with you.

What is Your Background?

I am a pharmacist. I studied Pharmacy in Belgium. I wanted to work in a lab on formulation & product development. I started as an intern at Max Factor in the US, only I was integrated in the marketing department. That’s how I started my career in fragrance and cosmetics. I worked at Max Factor for 2 years on product development. I learned most of the job there and owe it to the incredible women who were at the beginning of what this industry has become! I have been in this industry for over 24 years, working on product development, my passion, and marketing in companies such as L’Oréal, Christian Dior Parfums, Boucheron Parfums and Matis skin care. I decided to create my own products in 2008 and launched Baume 27 in 2009.

What Led You to Create the Cosmetics 27 Line?

My passion for product and innovation, clearly! I had worked on the concept of a unique formula for 3 years after I had discovered the virtues of Centella Asiatica. I have always been fascinated  by cellular regeneration. It was when I left my last position and set up my own consulting firm that I decided to develop that formula for myself. It was the Baume 27. That was the beginning of the Cosmetics 27 line that came out the year after.

What Differentiates Cosmetics 27 From Other Skin Care Lines?

My philosophy is not so much about selling or adding another product to the market. After all, everything, or almost everything, is already out there! I created my line with the idea that it helps taking care of the skin in a primary way. The underlying concept is homeostasis, the principle of equilibrium of any living organism. I want to help women have healthier, better skin. If it is healthy, it will look good. If you look good you feel beautiful. I didn’t want to sell claims, only results. I wanted to be authentic.

My products are all unique, in concept and formulae. It is not a conventional line, I create products that I feel are useful and that will bring something different. All our products are natural and thought to bring results, and we validate the results by extensive testing. The line is among pioneers in the field of natural cosmeceuticals .

What Skin Care Advice Can You Share With Us?

The first advice I give is: get to know your skin! You will know how to treat it and maintain it better. Too many women use and abuse products and treatments. Be good to your skin.

Adopt a simple routine, clean your skin gently, don’t abuse the sun (that’s not to say stay away from it!). Massage skin as often as you can, it is a the first step to prevent skin aging. Drink water, a lot, don’t smoke and laugh a lot!

In terms of skin care, I recommend mixing the different products you use (in your hand) before applying them. It helps achieve the right formula and texture for a specific skin. You dose the products better and will know how much you need to apply by testing and feeling different amounts. If you apply them one on top of the other, you might use too much or not get the best out of each product. This is how I use my products; you can adapt them to your needs. For example, if the Baume 27 is too rich for daytime, you can add a few drops of the Essence 27 and you will have your own preferred texture with the benefits of both products. The formulae are all thought to be complementary and not additional. It is not the skin that adapts to the products, the product can be adapted depending on the skin need and condition.

What Are You Especially Passionate About in the Field of Skin Care?

I am passionate about what will become integrative beauty. I am interested in integrative medicine, which is maybe more popular in the US than it is in our countries (Europe). In essence, integrative medicine focuses on the patient’s wellness and health rather than treating a disease. It means that the patient is at the center, and takes charge of his own health. It takes its roots in oriental medicine and therapies, including allopathy, homeopathy, osteopathy and traditional medicine. It’s medicine that treats the body and soul. Beauty will get there! I like the idea that there is not one treatment solution for all, but that we are all different. It has already started in the US with the concept of integrative spas.

Travel Beauty Tip: For those of us with dry and/or mature skin that can become even more dehydrated over the winter, mix 4 -5 drops of Huile 27 in your hands with Baume 27. It gives that added extra moisture that skin is thirsty for this time of year. Can also be used as a face, hair and cuticle oil.

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M.E. SkinLab Founder Michele Evrard Talks Cosmetics 27

What is your background?

M.E.: I am a pharmacist. I studied Pharmacy in Belgium. I wanted to work in a lab on formulation and product development. I started as an intern at Max Factor in the US, only I was integrated in the marketing department. I went on to work at Max Factor for 2 years in product development. That’s how I started my career in fragrance and cosmetics. I learned most of the job there and owe much to the incredible women who were at the beginning of what this industry has become! I have been in this industry for over 23 years, working on product development and marketing in companies such as L’Oréal, Christian Dior Parfums, Boucheron Parfums and Matis skin care. I decided to create my own products in 2008 and launched Baume 27 in 2009.

What led you to create the Cosmetics 27 line?

M.E.: My passion for product and innovation, clearly! I had worked on the concept of a unique formula for 3 years after I had discovered the virtues of Centella Asiatica. I have always been fascinated  by cellular regeneration. It was when I left my last position and set up my own consulting firm that I decided to develop that formula for myself. It was the Baume 27. That was the beginning of the Cosmetics 27 line that came out the year after.

What differentiates your line from other skin care lines, in particular other natural skin care lines?

M.E.: My philosophy is not so much about selling or adding another product to the market. After all, everything, or almost everything, is already out there! I created my line with the idea that it helps take care of the skin in a primary way. The underlying concept is homeostasis, the principle of equilibrium of any living organism. I want to help women have healthier skin. If it is healthy, it will look good. If you look good, you will feel beautiful. I didn’t want to sell claims, only results. I wanted to be authentic.

My products are all unique, in concept and formulae. It is not a conventional line. I create products that I feel are useful and that will bring something different. All our products are natural and thought to bring results. We validate the results with extensive testing. The line is pioneering in the field of natural cosmeceuticals. (Read even more about Cosmetics 27.)

What anti-aging or other advice would you give about skin care?

M.E.: Get to know your skin! You will know how to treat it and maintain it better. Too many women use and abuse products and treatments. Be good to your skin.

Adopt a simple routine, clean your skin gently, don’t abuse the sun (that’s not to say stay away from it!). Massage skin as often as you can, it is a the first step to prevent skin from aging. Drink a lot of water, and don’t smoke or laugh too much!

In terms of skin care, I recommend mixing the different products that you use, in your hands, before you apply them. It helps achieve the right formula and texture for a specific skin. You dose the products better and will know how much you need to apply by testing and feeling different amounts. If you apply them one on top of the other, you might use too much or not get the best out of each product. This is how I use my products; you can adapt them to your needs. For example, if the Baume 27 is too rich for daytime, you can add a few drops of the Essence 27 and you will have your own preferred texture with the benefits of both products. The formulae are all thought to be complementary and not additional. It is not the skin that adapts to the products, the product can be adapted depending on the skin need and condition.

What are you passionate about related to skin care?

M.E.: I am passionate about what will become “integrative beauty”. I am interested in integrative medicine, which is maybe more popular in the US than it is in our countries (Europe). In essence, integrative medicine focuses on the patient’s wellness and health rather than treating a disease. It means that the patient is at the center, and takes charge of his own health. It takes its roots in oriental medicine and therapies, including allopathy, homeopathy, osteopathy and traditional medicine. It’s medicine that treats the body and soul. Beauty will get there! I like the idea that there is not one treatment solution for all, but that we are all different. It has already started in the US with the concept of integrative spas.

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