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Tag Archives : fine lines

Turning Back The Hands of Time With Norwegian Salmon Roe

While many anti-aging skin care lines boast having a cocktail of antioxidants promising to rejuvenate skin and minimize the appearance of fine lines, the truth is that antioxidants alone are not enough. I’m not knocking antioxidants, they are an important part of a well rounded skin care regimen. However, while they help stabilize already sustained skin damage born of braving the elements and pollution, they have a minimal affect on building and strengthening the production of collagen, elastin and hyaluronic acid. In other words, they don’t do much in the way of actually turning back the hands of time.

Skin science basics

As we age, our skin’s ability to produce collagen, elastin and hyaluronic acid wanes. We see the visible signs of this in the form of wrinkles, fine lines, irregular pigmentation and sagging skin.

What’s a girl to do?

The reality of the situation is that every 365 1/4 days, our skin, along with the rest of our body, ages another year. Enter Sapelo Skin Care Spring Tide Serum. My mother discovered this skin care line, literally as it was launching, two years ago in Savannah, Georgia. At first, I wouldn’t even look at it. “Savannah, Georgia”, I said, “you’ve got to be kidding me”. I’m a serious skin care snob and, with few exceptions, won’t let anything near my face that is not from Europe or Asia.

A month later, I had lunch with my mom, who was then 66, and noticed a significant change in her skin. It looked really taught and radiant, like she had just sat for a microcurrent facial. I mentioned that her skin looked great and she said “it’s Sapelo. I’ve been using it for a month now and can’t believe the results.” I couldn’t either. I’ve never seen results like this from a topical skin care range.

Naturally, when I heard that Sapelo Skin Care had launched a new revolutionary anti-aging serum, I had to learn more. This silky serum combines the power of nature with science to visibly reduce wrinkles and fine lines by retraining signals in the skin to manufacture increased collagen and elastin. Spring Tide Serum is the latest addition to this all natural, wonder anti-aging line. Similar to the other products in the range, the science is rooted in its Southern heritage.

Founders Cindy Edwards and Stephanie Duttenhaver explained:

“In Savannah, the Southern spring tide signals the season of rebirth and renewal. This nourishing surge tide coincides with a full moon, flooding the wetlands of Savannah with nutrients to last the year through.”

This sounds like exactly what my skin needs! In addition to high concentrations of a potent cocktail of proteins, peptides, amino acids, active Omega 3 fatty acids, vitamins A and E, as well as selenium, magnesium, copper and zinc, the fourth ingredient in the formula is 5% highly blenderized, unfertilized, organic Norwegian Salmon Roe Extract.

Warning! We are about to get a little science geeky…

If you think about the purpose of roe, it is to provide all the nutrition that a zygote needs to become a baby fish – right? Molecules that stimulate growth are concentrated in the egg. Similarly, this extract stimulates growth in the dermis boosting the skin’s ability to build collagen, elastin and hyaluronic acid. Why is this so important? The skin’s capacity to produce these vital anti-aging proteins and acids begins to diminish at the age 25 and by the time our 80th birthday rolls around our skin has lost 32% of its ability to carry out these cellular activities. So even if you are 25 and still look twelve, listen up! The earlier you start taking care of your skin, the better positioned it will be to age beautifully.

Spring Tide Antiaging Serum

 

The best part is that there is real science to back this up. The highly-concentrated extract that Sapelo uses is taken from the unfertilized salmon roe by an all natural organic solvent which stabilizes this extraordinary biologic activity. The effectiveness has been proven in a Phase 3 Randomized Clinical Trial (The gold standard of scientific proof of principle – we are talking the very same standard that is used to test prescription drugs y’all) to dramatically increase collagen and elastin, reduce fine lines and wrinkles and minimize redness and irritation. I won’t get into a scientific dissertation but I can tell you that using the 5% concentration of this new ingredient, dramatically increases collagen, elastin and hyaluronic acid production by up to 350%. That’s huge! Results can begin to be seen in as little as two weeks and have proven to transform skin in eight weeks. It is also worth noting that Sapelo Skin Care Spring Tide Serum is the only product on the US market to contain this powerful ingredient.

Spring Tide Serum can be used as a stand-alone product at night or as part of a bedtime skin care regimen prior to applying face cream. I have been using it morning and night as the second step in a cleanse, treatment, moisturizer regimen. It is so gentle, you can even work it around the eye area.

Spring Tide Serum has multiple applications

It is an excellent, non-abrasive alternative to undergoing a chemical peel, microdermabrasion or laser treatment. These procedures burn and damage the skin in order to initiate repair whereas this serum works to naturally repair the dermis without harming it.

Not convinced enough to forego these abrasive therapies?

Spring Tide Serum is also prescribed as an ideal post-procedure treatment product. It is extremely gentle and can be applied to nourish and protect your skin as it undergoes the healing process.

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Eye-yay-eye Beauty Secrets: The Beauty Ammo Kit

Having been based in Scottsdale, Arizona as a make up artist, esthetician and spa owner for many years, I specialize in working with dry, dehydrated and sun-damaged skin. When I started out as a make up artist over 20 years ago, I struggled with the fact that no matter how great I could make someone look with make up, if they had serious crow’s feet, dark circles, and/or under-eye puffiness, it didn’t seem to matter. All you would notice was the eye area problem(s). Often, the concealer, powder and foundation would make these problems even worse. Noticing that almost every woman that walked in my spa had this issue, I set about creating a solution.

Is your concealer and powder too cakey?

These issues affect women everywhere. I have done make up for women in LA, New York, Orlando, Dallas, Las Vegas and many cities in between, and I have heard (and seen) how powder and concealer cakes into fine lines and calls more attention to them, making the situation even worse. Even young girls in their late teens and early twenties seem to have crows feet and “feathering” under the eyes. Whether a woman has a small or more serious issue with dry skin and dark circles, she wants help. Our confidence is increased when we look in the mirror and like what we see.

Step I: Pump It Up, Leave It On!

My Beauty Ammo Kit started with the first step, the “Pump it up, Leave it on” Collagen Eye Mask. Most eye creams just absorb and then disappear into the skin. There is a dearth of rich enough, hydrating enough products available for this area. I created my eye mask to be richer than anything else on the market, using collagen and shea butter to create a buttery, primer-type look and feel. The trick is to apply the eye mask in a thick white layer that stays on all day. There is no other leave-on eye mask available. It not only makes the skin look instantly younger, but also gives the added benefit of continually hydrating skin. A lot of lines and wrinkles are dehydration lines, and these are virtually eliminated with my Collagen Eye Mask.

Step II: Line Putty

The next step is my Line Putty. For years, I tried to create the perfect line filler product, but had a hard time getting the product to adhere to the skin properly. When I finally created my Line Putty, then pressed it into the skin with a sponge over my Collagen Eye Mask, the result was instantly smooth and wrinkle-free skin. The chamomile I added to the Line Putty is very soothing, and the witch hazel helps relieve puffiness. Another benefit of steps 1 and 2: my clients say applying these products feels like a mini-spa treatment…very calming and soothing. Any concern they had of it feeling too heavy is replaced with surprise at how good it feels. Then they look in the mirror and are amazed with the results.

Step III: Camouflage Eye Disguise

MBYork-Beauty-AmmoKit-Now that the skin is totally hydrated and prepped, I add step 3, my best selling concealer, Camouflage Eye Disguise. After steps 1 & 2, you can now use a lot more concealer than you normally would, sweeping it across under the eyes and on the lid as a base for eye shadow. You get far better, natural-looking coverage without worrying about accentuating fine lines. My Camouflage Eye Disguise concealer works on all skin types, colors, and tones. For best results, it is really important to use a sponge to blend it in.

Heather Mills & Kelly Ripa

Since launching the Beauty Ammo Kit, I have sold tens of thousands in spas and salons around the US. I’ve sold Beauty Ammo on HSN, Ideal Vitality TV in London and in Henri Bendel. While doing an event at Henri Bendel, I met Heather Mills, who was shopping with her make up artist. He was so impressed with my Beauty Ammo Kit that he immediately called Kelly Rippa’s make up artist to share the dramatic results.

Celebrities using M.B. York’s Beauty Ammo Kit

I often get called onto sets to apply Beauty Ammo on celebrities such as Jane Lynch, Jamie Lee Curtis, Martin Sheen, Brad Pitt, George Clooney and Kevin Bacon before the make up team does their make up. I was also asked for Beauty Ammo for Valerie Bertinelli, Betty White, Jane Leeves and Wendy Malick on the set of Hot in Cleveland. Actors love Beauty Ammo because it makes them look great for hours and allows them to avoid the constant touching up of powder throughout the day, which usually leads to the accentuation of fine lines. After training the Dancing With the Stars make up team on how to use Beauty Ammo, they said it made Chloris Lechman look 30 years younger. The makeup team said it is “definitely one of our beauty secrets that the entire cast and crew loves.” Even the judges, Carrie Ann, Leni and Bruno love Beauty Ammo!

Beauty Ammo Kit is easy to use at home

Another great benefit of my Beauty Ammo Kit is that you can apply it by itself in less than one minute. Even if you don’t like to wear foundation or make up elsewhere on your face, your entire eye area will be hydrated, fresher and brighter all day long.

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