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Tag Archives : makeover

The Idiot’s Guide To Applying Eye Makeup

Having done the makeup of thousands of women over the years, I can say with authority that most women have no idea how to apply eye makeup. I hear it from every woman I work on and see it firsthand when they sit in my makeup chair. They are either:

  • unclear what looks good on them and how to apply it so they do little or nothing OR
  • have a set routine that they do every day that is not flattering…yet they don’t know it’s not flattering!

How We Get Stuck in Bad Makeup Routines

Often, women will be attached to a liquid liner, or some kind of frosty shadow combination that they apply every day without fail, and have no idea how to break the cycle – or that they even need to break the cycle! At one point or another, many women had a department store makeover. Usually, the amount of colors used during this makeover – and inability of the salesperson to teach them how to duplicate the look at home – results in a half-baked makeover attempt that is utterly lacking, yet still becomes a woman’s routine for the next 10 years.

Keep it Simple

I am shocked that most women who apply lots of shadow seem to think it looks good, when more often than not, it actually makes them look worse. This, in my opinion, is why most men don’t like makeup. They see so many women applying makeup heavy-handedly in all the wrong places, using all the wrong colors and all the wrong tools. I always wonder why no one tells these women that their makeup is wrong and making them look older and/or desperate and/or or cheap. Especially older women, who seem to be especially stuck in their ways and don’t know who to trust to help them update their look.

One of the biggest obstacles is that there are waaaay too many options out there, leaving a lot of room for error. If you go into a store, you have to trust the salesperson that is picking the colors for you. I am shocked when I walk through the enormous makeup department at Bergdorf Goodman and see so many salespeople, who badly need makeovers themselves, giving makeovers to customers! Who do you trust? If you do get lucky and have a talented makeup artist doing your makeover, you are then faced with a multitude of colors, brushes, not to mention a huge bill, if you have the courage to attempt the look yourself at home. Maybe you spring for just one of the shadows, or just the liner. Then when applying the makeup at home, you wish you had spent the money on all the products because you loved looking that good and feel hopeless that you’ll ever be able to recreate the look yourself.

Enter Paint By Number Eyeshadow Kit

It is with these issues in mind that I created my Paint by Numbers Eyeshadow Kit.  It will be featured on The Today Show on January 26th! This eyeshadow kit comes with a makeup palette containing 6 shadows, all numbered 1, 2, or 3. There’s a row for daytime and a row for night. It also comes with 3 brushes, also numbered 1, 2, and 3, and a foolproof diagram showing you exactly where each color goes. I have created the perfect base, crease, and liner colors that work on all skin types, tones and eye colors.

An Eyeshadow Palette That Works for Everyone

My client’s loyalty, rave reviews and amazing looking eyes prove the concept works. It is so important that a base color not be too light, too dark, too pink or too peach. You want it to be the perfect base to make the eye open and pop, without making lids look wrinkled. The crease colors I created are more like blush colors, kind of a soft champagne bronze that opens the eye but doesn’t distract from your natural beauty. The shadow liners I created also compliment all eye colors, work with anything in your wardrobe and make you look younger and more vibrant. I sold these same shadows separately for years before creating the kit, and every woman I put them on would buy them. I would always draw the diagram, and write exactly which brush to use. A lot of times they would say they already had brushes, but if they didn’t buy them from me would more often than not come back and say it just doesn’t look the same as when I did it.

Everything You Need for Easy Makeup Application

I decided to include everything in one eyeshadow kit: diagram, shadows and brushes to simplify the process and make it easy and fun. The whole eyeshadow application should take a couple minutes, tops! My clients come back and tell me this is the first time they have ever had their makeup done and been able to recreate the look at home. Plus, the kit is great for travel!

Everyone gets tired of fishing each color out of her makeup bag, opening and closing all the lids, and digging out the right brushes. This little book-shaped eyeshadow kit opens up with everything neat and organized. My clients love being able to throw out all their old colors.

The Paint By Numbers Eyeshadow Kit is also truly multi-generational. My best friend who is in her 40s uses it along with her 15 year old daughter and 65 year old mom. And they all have different hair and eye colors! What better way to bond with your daughter or mom than sharing your newest beauty secrets?!

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Natural Looking Makeup Application

I wanted to share my thoughts on makeup application, and what men really think about it. Having worked with thousands of women, I have heard the same things over and over, so I can say with certainty that most men don’t like a heavily made up look.

Enter The Kardashians…

Bringing theatrical makeup application to daytime with millions of girls following, I can’t help but wonder why women would follow their lead over listening to the men that love them, whether it be their fathers, husbands or boyfriends. I know there are men out there that love their wives no matter what their makeup or lack thereof looks like, but I have also had men whisper to me that they hate it, and words to the effect of “they think know better!”

I also can confidently say that there have been countless times I have done someone’s makeup, and the client tells me later that the minute they walked in the door, their husband commented on how great they look. They even go so far to say, go back and buy everything she put on your face. That is my testament to the fact that men don’t hate makeup, they just hate bad makeup, and unfortunately they rarely see what they would consider a good makeup application.

A Natural Look

We all know, men like you to look natural! They want to see you, and notice your beautiful eyes, lips, and cheekbones, and not worry that if they lean over to kiss you they will end up with orange foundation on their collar, smeared lipstick on their lips, and look like a drag queen themselves when half of your makeup application is transferred onto their face when they kiss you. If you are going for the “look but don’t touch” effect, and want to put up a wall between you and a man, this is a great way to do it!

What Your Makeup Application Says About You

Which brings me to dating, and what your makeup application says about you. For starters, anything that is bright or bold is going to compete with the attention you want focused on getting to know you! Do you really think strip eyelashes or caked on mascara makes you look confident? Maybe it looks like you are trying too hard, or that you have been on a 3 day bender, not bothering to apply fresh mascara and have been building it up over several days time. Lining your inner rims also looks dirty, makes your eyes look beady and smaller, and although you may feel edgy, he feels like he wishes he could take a napkin off the table and wipe it all off so he can see what you really look like. All the while, he is secretly thinking, “What on earth does she look like without the mask on? What is her skin color under the thick orange foundation and cake powder?”

OK, maybe I am going to far, and he isn’t thinking any of this through, but subconsciously you are saying, “Hi. I am a very high maintenance woman. I spend hours getting ready to go out, and looking flawless is more important to me than getting to know you.” I also get that you feel you have to stand out when you are maybe on Match.com and any potential date is getting 3 possible new matches during your first coffee or dinner date.

So What’s a Girl to Do?

Look gorgeous but not like you are wearing anything at all. Just a little light lip, dewey skin, and soft mascara with a smudge of liner. I know the “how to get the look” in the major beauty magazines tell you to do just that to look like the supermodel on the cover, but as an expert, I can tell you they are leaving out several steps, and to pull off a natural look, you want you skin to look flawless first and foremost.

It’s Not All or Nothing!

It seems to be an all or nothing option most women think they have. Either they wear none, because they don’t know how or don’t have the confidence to apply it or they go over the top with the wrong colors and technique and are married to it for years on end. Everyone can relate to the department store make-over where they leave with hundreds of dollars worth of products and clueless about how to apply it.

Lady Diana or Lady Gaga?

My goal is to teach you how to apply makeup like the girl next door, not the hooker next door. Think Princess Grace, or Princess Di, not Lady Gaga. Men don’t want to take the circus to dinner. Think more Lady Di than Lady Gaga.

Eye Makeup for Dummies

My Paint by Numbers Eyeshadow Kit teaches you, with all the tools included, how to do a flawless eye makeup application. 6 shadows, 3 brushes, a fool-proof diagram and the confidence you need for your true self to shine! Also, consider a custom blended foundation. You need a color matched perfectly to your skin so only you know you have it on. Your pores should show through, and your skin tone being evened out ensures that your beautiful eyes will have center stage.

So tone it down a little, but expertly and watch the men in your life fall in love with your confidence!

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M.B. York’s Paint by Numbers Eyeshadow Kit

Having done the makeup of thousands of women over the years, I can say with authority that most women have no idea how to apply eye makeup. I hear it from every woman I work on and see it firsthand when they sit in my makeup chair. They are either:

  • unclear what looks good on them and how to apply it so they do little or nothing OR
  • have a set routine that they do every day that is not flattering…yet they don’t know it’s not flattering!

How We Get Stuck in Bad Makeup Routines

Often, women will be attached to a liquid liner, or some kind of frosty shadow combination that they apply every day without fail, and have no idea how to break the cycle – or that they even need to break the cycle! At one point or another, many women had a department store makeover. Usually, the amount of colors used during this makeover – and inability of the salesperson to teach them how to duplicate the look at home – results in a half-baked makeover attempt that is utterly lacking, yet still becomes a woman’s routine for the next 10 years.

Keep it Simple

I am shocked that most women who apply lots of shadow seem to think it looks good, when more often than not, it actually makes them look worse. This, in my opinion, is why most men don’t like makeup. They see so many women applying makeup heavy-handedly in all the wrong places, using all the wrong colors and all the wrong tools. I always wonder why no one tells these women that their makeup is wrong and making them look older and/or desperate and/or or cheap. Especially older women, who seem to be especially stuck in their ways and don’t know who to trust to help them update their look.

One of the biggest obstacles is that there are waaaay too many options out there, leaving a lot of room for error. If you go into a store, you have to trust the salesperson that is picking the colors for you. I am shocked when I walk through the enormous makeup department at Bergdorf Goodman and see so many salespeople, who badly need makeovers themselves, giving makeovers to customers! Who do you trust? If you do get lucky and have a talented makeup artist doing your makeover, you are then faced with a multitude of colors, brushes, not to mention a huge bill, if you have the courage to attempt the look yourself at home. Maybe you spring for just one of the shadows, or just the liner. Then when applying the makeup at home, you wish you had spent the money on all the products because you loved looking that good and feel hopeless that you’ll ever be able to recreate the look yourself.

Enter Paint By Number Eyeshadow Kit

It is with these issues in mind that I created my Paint by Numbers Eyeshadow Kit. This eyeshadow kit comes with a makeup palette containing 6 shadows, all numbered 1, 2, or 3. There’s a row for daytime and a row for night. It also comes with 3 brushes, also numbered 1, 2, and 3, and a foolproof diagram showing you exactly where each color goes. I have created the perfect base, crease, and liner colors that work on all skin types, tones and eye colors.

An Eyeshadow Palette That Works for Everyone

My client’s loyalty, rave reviews and amazing looking eyes prove the concept works. It is so important that a base color not be too light, too dark, too pink or too peach. You want it to be the perfect base to make the eye open and pop, without making lids look wrinkled. The crease colors I created are more like blush colors, kind of a soft champagne bronze that opens the eye but doesn’t distract from your natural beauty. The shadow liners I created also compliment all eye colors, work with anything in your wardrobe and make you look younger and more vibrant. I sold these same shadows separately for years before creating the kit, and every woman I put them on would buy them. I would always draw the diagram, and write exactly which brush to use. A lot of times they would say they already had brushes, but if they didn’t buy them from me would more often than not come back and say it just doesn’t look the same as when I did it.

Everything You Need for Easy Makeup Application

I decided to include everything in one eyeshadow kit: diagram, shadows and brushes to simplify the process and make it easy and fun. The whole eyeshadow application should take a couple minutes, tops! My clients come back and tell me this is the first time they have ever had their makeup done and been able to recreate the look at home. Plus, the kit is great for travel!

Everyone gets tired of fishing each color out of her makeup bag, opening and closing all the lids, and digging out the right brushes. This little book-shaped eyeshadow kit opens up with everything neat and organized. My clients love being able to throw out all their old colors.

The Paint By Numbers Eyeshadow Kit is also truly multi-generational. My best friend who is in her 40s uses it along with her 15 year old daughter and 65 year old mom. And they all have different hair and eye colors! What better way to bond with your daughter or mom than sharing your newest beauty secrets?!

Tags: , , , , , ,

No comments