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Tag Archives : mb york

Eye-yay-eye Beauty Secrets: The Beauty Ammo Kit

Having been based in Scottsdale, Arizona as a make up artist, esthetician and spa owner for many years, I specialize in working with dry, dehydrated and sun-damaged skin. When I started out as a make up artist over 20 years ago, I struggled with the fact that no matter how great I could make someone look with make up, if they had serious crow’s feet, dark circles, and/or under-eye puffiness, it didn’t seem to matter. All you would notice was the eye area problem(s). Often, the concealer, powder and foundation would make these problems even worse. Noticing that almost every woman that walked in my spa had this issue, I set about creating a solution.

Is your concealer and powder too cakey?

These issues affect women everywhere. I have done make up for women in LA, New York, Orlando, Dallas, Las Vegas and many cities in between, and I have heard (and seen) how powder and concealer cakes into fine lines and calls more attention to them, making the situation even worse. Even young girls in their late teens and early twenties seem to have crows feet and “feathering” under the eyes. Whether a woman has a small or more serious issue with dry skin and dark circles, she wants help. Our confidence is increased when we look in the mirror and like what we see.

Step I: Pump It Up, Leave It On!

My Beauty Ammo Kit started with the first step, the “Pump it up, Leave it on” Collagen Eye Mask. Most eye creams just absorb and then disappear into the skin. There is a dearth of rich enough, hydrating enough products available for this area. I created my eye mask to be richer than anything else on the market, using collagen and shea butter to create a buttery, primer-type look and feel. The trick is to apply the eye mask in a thick white layer that stays on all day. There is no other leave-on eye mask available. It not only makes the skin look instantly younger, but also gives the added benefit of continually hydrating skin. A lot of lines and wrinkles are dehydration lines, and these are virtually eliminated with my Collagen Eye Mask.

Step II: Line Putty

The next step is my Line Putty. For years, I tried to create the perfect line filler product, but had a hard time getting the product to adhere to the skin properly. When I finally created my Line Putty, then pressed it into the skin with a sponge over my Collagen Eye Mask, the result was instantly smooth and wrinkle-free skin. The chamomile I added to the Line Putty is very soothing, and the witch hazel helps relieve puffiness. Another benefit of steps 1 and 2: my clients say applying these products feels like a mini-spa treatment…very calming and soothing. Any concern they had of it feeling too heavy is replaced with surprise at how good it feels. Then they look in the mirror and are amazed with the results.

Step III: Camouflage Eye Disguise

MBYork-Beauty-AmmoKit-Now that the skin is totally hydrated and prepped, I add step 3, my best selling concealer, Camouflage Eye Disguise. After steps 1 & 2, you can now use a lot more concealer than you normally would, sweeping it across under the eyes and on the lid as a base for eye shadow. You get far better, natural-looking coverage without worrying about accentuating fine lines. My Camouflage Eye Disguise concealer works on all skin types, colors, and tones. For best results, it is really important to use a sponge to blend it in.

Heather Mills & Kelly Ripa

Since launching the Beauty Ammo Kit, I have sold tens of thousands in spas and salons around the US. I’ve sold Beauty Ammo on HSN, Ideal Vitality TV in London and in Henri Bendel. While doing an event at Henri Bendel, I met Heather Mills, who was shopping with her make up artist. He was so impressed with my Beauty Ammo Kit that he immediately called Kelly Rippa’s make up artist to share the dramatic results.

Celebrities using M.B. York’s Beauty Ammo Kit

I often get called onto sets to apply Beauty Ammo on celebrities such as Jane Lynch, Jamie Lee Curtis, Martin Sheen, Brad Pitt, George Clooney and Kevin Bacon before the make up team does their make up. I was also asked for Beauty Ammo for Valerie Bertinelli, Betty White, Jane Leeves and Wendy Malick on the set of Hot in Cleveland. Actors love Beauty Ammo because it makes them look great for hours and allows them to avoid the constant touching up of powder throughout the day, which usually leads to the accentuation of fine lines. After training the Dancing With the Stars make up team on how to use Beauty Ammo, they said it made Chloris Lechman look 30 years younger. The makeup team said it is “definitely one of our beauty secrets that the entire cast and crew loves.” Even the judges, Carrie Ann, Leni and Bruno love Beauty Ammo!

Beauty Ammo Kit is easy to use at home

Another great benefit of my Beauty Ammo Kit is that you can apply it by itself in less than one minute. Even if you don’t like to wear foundation or make up elsewhere on your face, your entire eye area will be hydrated, fresher and brighter all day long.

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Anti-Aging Treatment Recommendations from M.B. York

Having been an aesthetician and spa owner, I am well-versed in various anti-aging treatments like microdermabrasion, photo facials, etc. I have achieved great results for both myself and my clients with these treatments, but they can only take you so far. As a makeup artist, I always teach my clients tricks for smoother-looking skin: The right moisturizers, exfoliators, primers and foundations. Still, some clients remain unhappy about the signs of aging, such as sagging jowls and neck, age spots, wrinkles, enlarged pores and uneven coloration…all of which need more help than superficial concealing makeup can provide.

I have had the unique opportunity to observe a wide array of anti-aging treatment modalities offered by the many medi-spas that carry my M.B. YORK products. Even with my extensive knowledge, I am often confused by all this technology, and secretly wish someone could offer a simple explanation of what devices and treatments could achieve profound anti-aging results. As much time as I have spent in these environments, I remain frustrated, still not clear about exactly what to do to receive the results my clients and I am looking for.

One of my makeup clients has flawless skin. When I asked her secret, she told me about Robert Mazurek, owner of Rx Skin Clinic, so I decided to check it out. When I went to his office, he examined my skin with a Wood’s lamp, which reveals the extent of sun damage. He provided a full consultation, explaining how my main concerns with aging (reversing sagging, sun damage, and wrinkles) all need to be treated in different ways. He advised photofacials for my sun damage, skin tightening laser for the sagging, and Pixel laser for smoothing wrinkles and enlarged pores. He noticed the spots on my hands and offered to include two photo facial hand treatments to be added at no charge if I were to purchase the package of 6 face & neck treatments sessions. As a makeup artist, I’ve long been self-concious of my sun damaged hands, since they are always front and center, often closeup on camera to capture my makeup technique.

While I was nervous about how much this would cost, I was also excited as I looked over his compelling before and after photos. He informed me that he has performed over 30,000 laser treatments, and the way he expertly explained everything made me trust him immediately.

My first treatment consisted of a photofacial and skin tightening laser treatment for face & neck. I was worried about the pain as he didn’t numb my skin first— but it wasn’t bad. It felt like the snap of a rubber band on the skin. For sensitive clients, topical numbing cream is available. The treatments took about 20 minutes and there was zero downtime! My skin looked a little red— which was gone in an hour—yet vibrant and stimulated. I couldn’t wait for my second treatment.

A month later I went in for my second skin tightening treatment, followed by my first Pixel laser treatment. The latter required some topical numbing cream to be applied afterward to soothe the sunburn-like sensation. I felt some heat, but no pain at all. Once again, the two treatments were completed in about 20 minutes. My face looked more red than the first treatment, so I was given some topical healing ointment to apply every 4 hours for the next day. I couldn’t wear makeup for 24 hours, since all of the pores were temporarily exposed from the penetration of the laser. Though I felt self conscious, no one could tell a thing unless I pointed out how my skin was redder than usual. My skin also felt like sandpaper as it developed microscopic rough dots where the laser made “Pixel” perforations. You really couldn’t see them, though—I only felt them if I touched my face. After a week, all this “rough” skin fell away and underneath was brand new baby skin. My moisturizers worked better, delivering deeper hydration than before, and my fine lines were disappearing! I also had my first hand photofacial, the results of which Robert said are the equivalent of 2 face photo facials. Any freckles or sunspots became temporarily darker, but not scabby or different in texture. He explained that it would take longer than the face (almost three weeks rather than one) for the spots to completely fall away. I am about two thirds of the way there and my hands are looking at least 10 years younger!

Robert explained that this series of treatments can potentially take 20 years off your skin, and I am already seeing huge progress! I’m excited to see improvements with each session, and of course the final results after finishing the series. And it doesn’t stop there: The improvements continue for five months after the final session as new collagen continues to regenerate and grow. It is like real life photoshopping!

Robert and I are excited to collaborate on a special offer that combines his laser and light-based treatments with my expert makeup applications. All laser packages purchased at Rx Skin Clinic in Scottsdale, AZ will now include a complimentary makeup consultation with me ($150 value). You will look younger, yet incredibly natural. No pulled skin from a face lift—just a younger, fresher, more polished you.

I have asked Robert to offer special pricing to my clients, so if you mention M.B. YORK he is temporarily extending his holiday special exclusively to my clients. I will also include my complimentary makeup application tutorial.

2016 is your year to do something incredible for your skin. Call now and schedule your complimentary skin evaluation with Robert at Rx Skin Clinic: 480-483-8902

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3 Makeup Tips Every Woman Over 40 Should Know

A few quick makeup changes can make a huge difference in how (old) you (look) are perceived…not to mention how you feel. One of my favorite stories illustrating this point is when my Aunt Patty stopped by my spa for a quick makeup touch up; she was in her late forties at the time. Later that day, she called to tell me that when she left the spa, she was whistled at and even had a stranger approach her and ask her if she was a famous newscaster! Talk about a confidence booster…no new outfit can do that for you! In fact, some of the best compliments I get are from the husbands of my clients. Time and time again I’ve been told that the men in my client’s life LOVE the light touch that I use; many husbands even tell their wives to buy everything I applied!

My motivation to keep doing what I do year after year is the satisfaction I feel after each clients’ significant transformation – especially in such a short amount of time. As we get older, it becomes even more important to know what the right makeup can do for you…as well as what the wrong makeup can do to hurt you. My techniques are very fast and natural. Here are a few tips to keep in mind.

Tip One: Keep Up With The Times

A lot of women get stuck in a time warp, wearing the same makeup for years. I have one client that has been addicted to a bright orange lipstick forever; she’s worn it for several decades. I can’t drive past her house without imagining big orange lips on the front door, nor can anyone that knows her picture her without that bright orange kisser. Her friends routinely beg me to change it and suggest other colors. Throughout the years, I have spent time with her, showing shades that are far more flattering, but once out the door, she goes back to her security blanket orange color. Then there is the 60-something accountant that is still stuck in the 1960s with her pencil thin brow shape, powder blue eyeshadow and candy pink lips. She picked these colors about 45 years ago and has stuck with them ever since. We all know someone like this…or perhaps you’re realizing you ARE someone like this. Repent now…you’ll be glad you did.

Many women, like the ones above, are holding on to a lipstick color that’s all wrong for them. It is too dark, too matte, too brown…and men in particular hate it! It looks harsh and dull and accentuates lip lines and signs of aging. This is the issue that most women face: their makeup is actually making them look older. Without the right primers, moisturizers and great skin underneath, most concealers, powders and foundations get stuck in the fine lines and wrinkles and actually accentuate the imperfections. There’s also the problem of finding the right foundation color. Most women who sit in my chair are using formulas that are too yellow, which tend to make the skin look sallow, and lacking youthfulness. But they bought it years ago and just stuck with it. Women also tend to either not use enough make up (blush, etc.) because they are unsure of how to apply it, or they use too much…and usually use the wrong tools to apply it. As women get older, it is best to keep it natural…and be willing to try something new!

Tip Two: Don’t Try To Be TOO Trendy!

When you read about trends in makeup, I believe it is meant for teenage girls and that’s about it. Bold eyes with nude lips or bright blush and glossy lips are trends made to sell makeup, not bring out your very best. There are certainly times, like New Years Eve or a black tie event, when you may want to do a bolder lip or heavier eyeliner, but what I am tackling is the mess of everyday makeup that women do. Most of us aren’t trying to look like a Victoria’s Secret model to go to the office. And even if you are going on a hot date, there is nothing that screams desperate like a heavy handed makeup application. I will say it again: men in particular hate harsh make up.

The problem with department stores and the traditional way that makeup is sold. Most colors out there shouldn’t be available to, or worn by, anyone. I am always looking at the choices of lipstick, powder, blush, shadows, etc. and can usually find ONE color that I think would be flattering on most women. The rest SHOULD NOT BE WORN BY ANYONE – I call them CLOWN MAKEUP. Unfortunately, many of us buy our makeup at a department store, which is a recipe for disaster.

Tip Three: Do Department Store Beauty At Your Own Risk!

If you succumb to the department store makeover, you are at the mercy of the salesperson that is doing your application: his or her training and expertise, not to mention taste in makeup. Also, department store representatives are limited to selling the brand they work for, and as I stated, most of these should not be worn on anyone. They also may not have a lot of experience, so at best it will be a hit or miss with the colors they choose and application technique they use. I can almost guarantee that the application will be very complicated, as well as hugely expensive if you buy all the products that they use on you. I know because these are the horror stories I’m told time and time again. Let’s assume that you got lucky and actually like the look of the salesperson’s application, so you splurged and bought all the products. When you got home, though, and tried to recreate the look yourself,  you could not achieve the same results. There is always something missing. This is why it is always best to keep it simple, not too trendy but also not the same rigid application year in and year out.

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Natural Looking Makeup Application

I wanted to share my thoughts on makeup application, and what men really think about it. Having worked with thousands of women, I have heard the same things over and over, so I can say with certainty that most men don’t like a heavily made up look.

Enter The Kardashians…

Bringing theatrical makeup application to daytime with millions of girls following, I can’t help but wonder why women would follow their lead over listening to the men that love them, whether it be their fathers, husbands or boyfriends. I know there are men out there that love their wives no matter what their makeup or lack thereof looks like, but I have also had men whisper to me that they hate it, and words to the effect of “they think know better!”

I also can confidently say that there have been countless times I have done someone’s makeup, and the client tells me later that the minute they walked in the door, their husband commented on how great they look. They even go so far to say, go back and buy everything she put on your face. That is my testament to the fact that men don’t hate makeup, they just hate bad makeup, and unfortunately they rarely see what they would consider a good makeup application.

A Natural Look

We all know, men like you to look natural! They want to see you, and notice your beautiful eyes, lips, and cheekbones, and not worry that if they lean over to kiss you they will end up with orange foundation on their collar, smeared lipstick on their lips, and look like a drag queen themselves when half of your makeup application is transferred onto their face when they kiss you. If you are going for the “look but don’t touch” effect, and want to put up a wall between you and a man, this is a great way to do it!

What Your Makeup Application Says About You

Which brings me to dating, and what your makeup application says about you. For starters, anything that is bright or bold is going to compete with the attention you want focused on getting to know you! Do you really think strip eyelashes or caked on mascara makes you look confident? Maybe it looks like you are trying too hard, or that you have been on a 3 day bender, not bothering to apply fresh mascara and have been building it up over several days time. Lining your inner rims also looks dirty, makes your eyes look beady and smaller, and although you may feel edgy, he feels like he wishes he could take a napkin off the table and wipe it all off so he can see what you really look like. All the while, he is secretly thinking, “What on earth does she look like without the mask on? What is her skin color under the thick orange foundation and cake powder?”

OK, maybe I am going to far, and he isn’t thinking any of this through, but subconsciously you are saying, “Hi. I am a very high maintenance woman. I spend hours getting ready to go out, and looking flawless is more important to me than getting to know you.” I also get that you feel you have to stand out when you are maybe on Match.com and any potential date is getting 3 possible new matches during your first coffee or dinner date.

So What’s a Girl to Do?

Look gorgeous but not like you are wearing anything at all. Just a little light lip, dewey skin, and soft mascara with a smudge of liner. I know the “how to get the look” in the major beauty magazines tell you to do just that to look like the supermodel on the cover, but as an expert, I can tell you they are leaving out several steps, and to pull off a natural look, you want you skin to look flawless first and foremost.

It’s Not All or Nothing!

It seems to be an all or nothing option most women think they have. Either they wear none, because they don’t know how or don’t have the confidence to apply it or they go over the top with the wrong colors and technique and are married to it for years on end. Everyone can relate to the department store make-over where they leave with hundreds of dollars worth of products and clueless about how to apply it.

Lady Diana or Lady Gaga?

My goal is to teach you how to apply makeup like the girl next door, not the hooker next door. Think Princess Grace, or Princess Di, not Lady Gaga. Men don’t want to take the circus to dinner. Think more Lady Di than Lady Gaga.

Eye Makeup for Dummies

My Paint by Numbers Eyeshadow Kit teaches you, with all the tools included, how to do a flawless eye makeup application. 6 shadows, 3 brushes, a fool-proof diagram and the confidence you need for your true self to shine! Also, consider a custom blended foundation. You need a color matched perfectly to your skin so only you know you have it on. Your pores should show through, and your skin tone being evened out ensures that your beautiful eyes will have center stage.

So tone it down a little, but expertly and watch the men in your life fall in love with your confidence!

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The Quest for Easy, Natural Makeup Application

In my years as a professional makeup artist, I’ve found that certain beauty blunders transcend generations. Moms can be critical of their teen/young adult daughters’ harsh makeup application, but often Moms don’t know how to help or teach their daughters a better way because they’ve never learned themselves. It is time for your daughter to unplug her phone, tablet and computer and spend some quality time bonding with you over the ritual of applying makeup…correctly.

Trending on YouTube

The trend today is for young ladies to turn to YouTube beauty video queens who look more like drag queens, and itemize as many as 30 or 40 products to layer on to the tune of hundreds of dollars. It’s time for mothers and daughters to unite in the quest for easy, natural makeup application. With these simple tips, even Dad will approve!

Pro Makeup Tips & Fixes

HARSH EYELINER

When it comes to eyeliner, there is a thin (black) line between gorgeous and goth. Black liquid liner can easily look “needily” and harsh. Then there’s the trend of lining inner rims of eyes, which makes eyes look “beady” and dirty.

FIX

Using a tiny angle eyeshadow brush and eyeshadow liner upper right along lash line and using a lighter color shadow underneath will soften your look.

THICK, CLUMPY MASCARA

This is very much a trend right now and one that mothers hate! Styles like this that makeup artists create for fashion shows may work on the runway, but not in real life.

FIX

Mascara should be a formula that stays soft on the lashes. 2 coats of a lighter formula accentuates lashes without looking like a Vegas Showgirl.

FOUNDATION FAUX PAS

Using the wrong color foundation and/or too heavy of coverage is a common problem – for mothers and daughters. Most formulas are too yellow or orange. And many women apply too much and/or don’t blend it in well enough.

FIX

If using a liquid foundation, the key is to blend it in with a sponge or brush, not your fingers. Look for a formula with a hint of rose that looks fresher — or have one custom blended. You can also try a tinted moisturizer that is oil-free, with SPF and a light hint of color for natural looking coverage. B. Kamins BB Cream is a great one — particularly for teens and young adults. Its not chalky at all and contains just a hint of shimmer. (Fantastic for the summer!)

CAKEY POWDER FINISH

This results from using pressed powders with application sponges or cotton pad. Again, colors are usually too yellow or orange. The cakey finish accentuates pimples and breakouts. Not flattering!

FIX

Use a BIG powder brush with a pressed powder that has some pink in it. The bigger the brush, the sheerer it goes on. A matte powder is best since shimmery ones will again highlight breakouts.

DRUG STORE “PIMPLE CREAMS” and WASHES

These strip skin of natural oils and actually causes the skin to produce more oil, and leaves you very surface-dry. Makeup will not blend in over top.

FIX

Use a mild face wash — Lavido Purifying Face Cleanser, for example — and an oil-free moisturizer under makeup. Alchimie Forever Daily Defense Cream SPF 23 and Institut Esthederm Time Technology Cream are light and effective daily moisturizers. Teens often skip this step because they are worried it will make them break out, but the opposite is true. Also, using a scrub daily with salicylic acid will buff and polish the skin, help clear up and prevent breakouts and leave skin smooth for easier blending of foundation or tinted foundation/primer.

For natural eyeshadow shades that work for everyone and anyone and easy to use makeup brushes, check out my easy to use Paint By Numbers Kit.

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