In anticipation of our Meet the Ingredients event this Sunday, we sat down with Lavido founder, Ido Magal, to discuss the genesis of his skin care line, Lavido.
What spurred your passion for natural skin care?
Ido: My passion for natural skincare began very early and is tied to scents. My first memorable experience with scent was that of jasmine and neroli blossom at my uncle’s citrus farm. These plants can be found all over the Galilee.
How did Lavido come to be?
Ido: Again I have to say scents. One of my first experiences with scents was my father’s after shave lotion. It was a strong smelling lotion, and at a very early age I made the connection between products with scent and my favorite natural scents. Much later, when I started studying aromatherapy and herbal and Chinese medicine in college, all my formative and college experiences coalesced, and eventually became Lavido’s first product, a baby cream for my family.
Do you have a favorite ingredient, or is there a superstar ingredient that you include in many different formulations?
Ido: I think from my line it’s pretty obvious my favorite ingredient is pomegranate – the seeds, skin, juice, everything. I began working with pomegranate 10 years ago when it was a very fresh, new material for skincare here in Israel. In fact, the oil was being studied for its anti-cancer properties at the Technion at the time. Long story short, I received some samples of the oil, enlisted my family as my first test group, read everything I could find, and Lavido’s Pomegranate series was the result.
This is an exciting time for natural and organic skin care. What differentiates Lavido from other natural/organic skin care lines that are coming on the scene?
Ido: When it comes to the natural market, a major value that differentiates Lavido is that we are bringing the best of the conventional cosmetic market to the natural, organic market. So we combine high concentrations of the best raw, organic plant-based ingredients with much needed safety and efficacy standards from the conventional market, including clinical and dermatology testing. Another property unique to Lavido is our use of volcanic thermal springs and purified waters from the Sea of Galilee. Besides providing the livelihood of inhabitants around it for millennia, the Sea of Galilee’s mineral rich thermal springs have been used for just as long to support healing and health.
What anti-aging or other advice would you give about skin care?
Ido: My anti-aging advice sounds simple, but this path is not often enough taken in our modern world. Some basic rules: get the right amount of sleep and water. Use as many natural ingredients as possible for anything that goes in and on your body. Invite aromatherapy into your life – it’s truly effective when it comes to de-stressing the mind and calming the body. Finally, I am a big proponent of all things pomegranate for both internal and external use.