One of the benefits of working with indie beauty brands is we have the opportunity to develop relationships with the brands’ founders. We recently had the opportunity to sit down with Stephanie Duttenhaver and Cindy Edwards, the founders of Savannah, Georgia based Sapelo Skin Care.
Sapelo Skin Care is the wonder anti-aging line that you may not have heard of yet, but you will! We instantly fell in love with Sapelo’s spa grade, deliver on its promise, formulas and unique Southern heritage. It started with two Southern women who developed the skin care products they sought for themselves but could not find in the marketplace. They drew inspiration from the Southern marshes, tides, marine and plant botanicals as well as the legacy of beautiful Southern women.
3-Step, 28-Day Recovery System
This isn’t just a genius piece of marketing, though. All Sapelo Skin Care products are developed and manufactured at a high quality cosmetic laboratory in Savannah, GA. The impeccable packaging is evocative of a lush Southern garden — these products would make a stunning addition to any vanity or shelf. Most importantly, however, these products WORK. Sapelo Skin Care merges state-of-the-art scientific breakthroughs with long passed-down knowledge of indigenous plants to understand the biological mechanisms of healthy skin rejuvenation. This is a 3-step, 28-day recovery system that gently hydrates, nourishes and improves skin quality at the cellular level.
You met each other in 2009 while serving as board members of the Savannah Book Festival. How did this meeting lead to the creation of Sapelo Skin Care?
SD: I had been thinking about developing a skin care line for years. Many of the anti-aging products on the market have harsh ingredients that actually strip aging skin of what it needs to protect itself. I wanted to create an effective line sans these harsh elements. Having worked with Cindy for three years to build brand awareness for the nationally acclaimed Savannah Book Festival, I realized that I had found my partner. We shook hands sitting in front of the great Pat Conroy and began our own story: Enter Sapelo Skin Care.
CE: I had spent the past two decades as a stay-at-home mom and though I had been active on charitable community boards, my true desire was to resurrect my career. After a twenty year absence from the workforce, finding employment proved to be challenging. In 2009 I joined the board of the Savannah Book Festival and met Stephanie Duttenhaver. We hit it off right away.
How did you develop Sapelo’s 3-Step System?
Living in coastal Savannah, we drew inspiration for our products from the twice-daily high tides that bring life-sustaining nutrients and water to our environment. Our complete and simple 3-step regimen mimics the rejuvenating effects of the tides with hydration, stimulation and revitalization of the skin. This regimen contains all the ingredients and molecular compounds needed to hydrate skin and renew collagen, elastin and skin cells.
Our Renewing Serum creates a flood tide or open channel, deep within the basement layer of the skin. The serum is infused with gardenia stem cells and hyaluronic acid, the goddess of all humectants. The water-based ‘flood tide’ prepares the skin to inhale our star product, the Rejuvenating Cream.
The Rejuvenating Cream unleashes peptides, humectants and micronutrients on the ‘flood tide’. Infused with 5 peptides, the platinum peptide targets inflammation caused by UV damage while the other 4 peptides work to boost collagen, elastin and hyaluronic acid production at the cellular level. It is oil based to enable the ingredients in the cream to easily penetrate the dermis and effortlessly deliver all the goodness needed to build up collagen and elastin.
The Softening Emollient is infused with essential oils that bar the evaporation of the dermal saturation of peptides, stem cells, hyaluronic acid and micronutrients that are in Steps 1 and 2. In other words, it seals all the good stuff in! The essential oils also add an extra boost of hydration to the skin – particularly useful in winter or for drier skin types – you will love how it moisturizes, especially the dry areas around your eyes and brow! Our emollient contains only natural and breathable oils and there are no silicones or ingredients that stop the skin from breathing.
What about an eye cream?
CE: You can use all three products around the eyes. During development, our cosmetic chemist advised us that it would be all that we would need. There are no retinoids or harsh ingredients that can cause irritation to the sensitive eye area — which is the only reason to have a separate eye cream. That said, due to demand, we have since released our Restoring Eye Cream. Like the cornerstone products in our three step system, it contains a blend of powerful peptides, including anti-aging milk peptides that boost collagen production and skin cell count. It also contains antioxidants to increase circulation and strengthen capillaries in the tissue surrounding the eyes.
By: Travel Beauty Editors