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10% off Institut Esthederm with Code ESTHEDERM10 | FREE Shipping on Orders of $100 | Free Samples with Every Order

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Tag Archives : dermo-cosmetic products

Cosmetics 27 Founder Michèle Evrard Talks Skin Care

We had the chance to spend some time with one of the most knowledgeable and inspiring Girl Bosses we know, Michèle Evrard. Michèle is the Founder of M.E. Skinlabs and creator of the cult favorite French skin care line, Cosmetics 27. We often have marathon Skype sessions with Michèle (from Paris) that cover everything from skin care to supplements to sleep patterns and everything in between! She has a singular outlook and wealth of information that we are excited to share with you.

What is Your Background?

I am a pharmacist. I studied Pharmacy in Belgium. I wanted to work in a lab on formulation & product development. I started as an intern at Max Factor in the US, only I was integrated in the marketing department. That’s how I started my career in fragrance and cosmetics. I worked at Max Factor for 2 years on product development. I learned most of the job there and owe it to the incredible women who were at the beginning of what this industry has become! I have been in this industry for over 24 years, working on product development, my passion, and marketing in companies such as L’Oréal, Christian Dior Parfums, Boucheron Parfums and Matis skin care. I decided to create my own products in 2008 and launched Baume 27 in 2009.

What Led You to Create the Cosmetics 27 Line?

My passion for product and innovation, clearly! I had worked on the concept of a unique formula for 3 years after I had discovered the virtues of Centella Asiatica. I have always been fascinated  by cellular regeneration. It was when I left my last position and set up my own consulting firm that I decided to develop that formula for myself. It was the Baume 27. That was the beginning of the Cosmetics 27 line that came out the year after.

What Differentiates Cosmetics 27 From Other Skin Care Lines?

My philosophy is not so much about selling or adding another product to the market. After all, everything, or almost everything, is already out there! I created my line with the idea that it helps taking care of the skin in a primary way. The underlying concept is homeostasis, the principle of equilibrium of any living organism. I want to help women have healthier, better skin. If it is healthy, it will look good. If you look good you feel beautiful. I didn’t want to sell claims, only results. I wanted to be authentic.

My products are all unique, in concept and formulae. It is not a conventional line, I create products that I feel are useful and that will bring something different. All our products are natural and thought to bring results, and we validate the results by extensive testing. The line is among pioneers in the field of natural cosmeceuticals .

What Skin Care Advice Can You Share With Us?

The first advice I give is: get to know your skin! You will know how to treat it and maintain it better. Too many women use and abuse products and treatments. Be good to your skin.

Adopt a simple routine, clean your skin gently, don’t abuse the sun (that’s not to say stay away from it!). Massage skin as often as you can, it is a the first step to prevent skin aging. Drink water, a lot, don’t smoke and laugh a lot!

In terms of skin care, I recommend mixing the different products you use (in your hand) before applying them. It helps achieve the right formula and texture for a specific skin. You dose the products better and will know how much you need to apply by testing and feeling different amounts. If you apply them one on top of the other, you might use too much or not get the best out of each product. This is how I use my products; you can adapt them to your needs. For example, if the Baume 27 is too rich for daytime, you can add a few drops of the Essence 27 and you will have your own preferred texture with the benefits of both products. The formulae are all thought to be complementary and not additional. It is not the skin that adapts to the products, the product can be adapted depending on the skin need and condition.

What Are You Especially Passionate About in the Field of Skin Care?

I am passionate about what will become integrative beauty. I am interested in integrative medicine, which is maybe more popular in the US than it is in our countries (Europe). In essence, integrative medicine focuses on the patient’s wellness and health rather than treating a disease. It means that the patient is at the center, and takes charge of his own health. It takes its roots in oriental medicine and therapies, including allopathy, homeopathy, osteopathy and traditional medicine. It’s medicine that treats the body and soul. Beauty will get there! I like the idea that there is not one treatment solution for all, but that we are all different. It has already started in the US with the concept of integrative spas.

Travel Beauty Tip: For those of us with dry and/or mature skin that can become even more dehydrated over the winter, mix 4 -5 drops of Huile 27 in your hands with Baume 27. It gives that added extra moisture that skin is thirsty for this time of year. Can also be used as a face, hair and cuticle oil.

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M.B. York’s Summer Makeup Ideas

Being based in Scottsdale, Arizona where temperatures can soar to 110 degrees in the summer, my specialty, as an esthetician and spa owner, is dealing with dry, dehydrated, sun damaged skin. Here is how I keep myself and my clients protected and perfected during the summer swelter.

Summer Makeup Products Should Include SPF

 

I am a big believer in layering sun protection, so if you sweat throughout the day you will still be protected. I always wear an oil free moisturizer with at least a 30 SPF, and apply it on my face and neck. You can also layer your day moisturizer or serum under a sunscreen or mix your sun care with a BB Cream. Out of the shower, instead of body lotion I use an SPF 30 on my arms, hands, and décolletage. This is part of my routine whether I plan on being in the sun or not. Next, I follow with an oil-free mineral tinted primer with a broad spectrum SPF 20 and blend it in with my fingers for maximum coverage. My clients that are golfers especially love this!

I personally like more coverage than a primer alone, so I then put a custom blended oil free foundation formula on top of the tinted primer, this time applying it with a sponge for more sheer coverage. My foundation has an additional SPF factor of 8, which isn’t enough alone, but over the moisturizer and primer is plenty.

The Right Summer Bronzer Creates a Natural Glow

Another must for summer is a bronzing powder to add a glow and set makeup. Powder will keep your foundation and primer from being absorbed into your skin and also gives you a more matte finish – a must for high temperatures. I apply it with a large brush for more sheer coverage and to keep the powder from accentuating fine lines and wrinkles. I like bronzers with some pink and yellow tones, which are hard to find. Most women look too orange from wearing yellow-based foundation and then an orange bronzer on top. Adding pink to foundation formulas and bronzing powders is a special trick I do to cut the yellow undertones in the skin and add a healthy, rosy-looking natural glow.

The Flattering Summertime Double Blush

Another technique I have for summer makeup application is my “Double Dip” tip. I have this amazing double blush that is the perfect rose on one half and universally-flattering bronze on the other. I mix them both together for blush, then use the bronze side alone for contouring around the jawline, and again as crease eyeshadow. You recreate this application technique with your favorite bronzer and rose-colored blush already in your makeup kit. I then add a very soft pink blush highlighter over the blush, straight down the center of the nose, and over the entire lid as eyeshadow base.

So basically these 2 “blush” products can be used as blush, highlighter, and eyeshadow. This makes it so fast and easy for summer, and is a perfect routine for travel as well.

Summer Lip Color

Finally, for lips, I use a rosy bronze lipstick and add a little bit of peachy/pink gloss with gold undertones on top. This way the blush, eyeshadow and lips are all in the same pinky/peach tones that look great on all skin tones, work with anything in your wardrobe and make you look fresh and young. Men especially love this look on women of all ages, since it is natural and soft yet illuminating.

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M.E. SkinLab Founder Michele Evrard Talks Cosmetics 27

What is your background?

M.E.: I am a pharmacist. I studied Pharmacy in Belgium. I wanted to work in a lab on formulation and product development. I started as an intern at Max Factor in the US, only I was integrated in the marketing department. I went on to work at Max Factor for 2 years in product development. That’s how I started my career in fragrance and cosmetics. I learned most of the job there and owe much to the incredible women who were at the beginning of what this industry has become! I have been in this industry for over 23 years, working on product development and marketing in companies such as L’Oréal, Christian Dior Parfums, Boucheron Parfums and Matis skin care. I decided to create my own products in 2008 and launched Baume 27 in 2009.

What led you to create the Cosmetics 27 line?

M.E.: My passion for product and innovation, clearly! I had worked on the concept of a unique formula for 3 years after I had discovered the virtues of Centella Asiatica. I have always been fascinated  by cellular regeneration. It was when I left my last position and set up my own consulting firm that I decided to develop that formula for myself. It was the Baume 27. That was the beginning of the Cosmetics 27 line that came out the year after.

What differentiates your line from other skin care lines, in particular other natural skin care lines?

M.E.: My philosophy is not so much about selling or adding another product to the market. After all, everything, or almost everything, is already out there! I created my line with the idea that it helps take care of the skin in a primary way. The underlying concept is homeostasis, the principle of equilibrium of any living organism. I want to help women have healthier skin. If it is healthy, it will look good. If you look good, you will feel beautiful. I didn’t want to sell claims, only results. I wanted to be authentic.

My products are all unique, in concept and formulae. It is not a conventional line. I create products that I feel are useful and that will bring something different. All our products are natural and thought to bring results. We validate the results with extensive testing. The line is pioneering in the field of natural cosmeceuticals. (Read even more about Cosmetics 27.)

What anti-aging or other advice would you give about skin care?

M.E.: Get to know your skin! You will know how to treat it and maintain it better. Too many women use and abuse products and treatments. Be good to your skin.

Adopt a simple routine, clean your skin gently, don’t abuse the sun (that’s not to say stay away from it!). Massage skin as often as you can, it is a the first step to prevent skin from aging. Drink a lot of water, and don’t smoke or laugh too much!

In terms of skin care, I recommend mixing the different products that you use, in your hands, before you apply them. It helps achieve the right formula and texture for a specific skin. You dose the products better and will know how much you need to apply by testing and feeling different amounts. If you apply them one on top of the other, you might use too much or not get the best out of each product. This is how I use my products; you can adapt them to your needs. For example, if the Baume 27 is too rich for daytime, you can add a few drops of the Essence 27 and you will have your own preferred texture with the benefits of both products. The formulae are all thought to be complementary and not additional. It is not the skin that adapts to the products, the product can be adapted depending on the skin need and condition.

What are you passionate about related to skin care?

M.E.: I am passionate about what will become “integrative beauty”. I am interested in integrative medicine, which is maybe more popular in the US than it is in our countries (Europe). In essence, integrative medicine focuses on the patient’s wellness and health rather than treating a disease. It means that the patient is at the center, and takes charge of his own health. It takes its roots in oriental medicine and therapies, including allopathy, homeopathy, osteopathy and traditional medicine. It’s medicine that treats the body and soul. Beauty will get there! I like the idea that there is not one treatment solution for all, but that we are all different. It has already started in the US with the concept of integrative spas.

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