Team Travel Beauty has had the opportunity to speak with many fascinating women entrepreneurs. Some of them newly-minted with recently launched businesses and others 30 year industry veterans. Hearing these women’s stories of how they got their starts – the ups, the downs and the everything in between has given us invaluable perspective and inspiration.

Often, when something seems scary, we think of everything that could go wrong, everything that’s at risk…and seeing these things, we say NO WAY. Well, here are some quotes from women who went for it and not only survived, but thrived.

Liz Lange, Founder of Liz Lange Maternity

On what she attributes her success to: Luck of course, hard work and an optimistic outlook. To be a successful entrepreneur you have to not let problems deter you. I always believe that there’s a solution for everything and that anything can be accomplished. I don’t let negativity enter into my thinking.

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Brenda Christian, Founder of Brenda Christian Cosmetics

On the magic of having someone champion you: Though my business is now 32 years old, it seems like yesterday that I made the decision to become a professional makeup artist. I was young and energetic, and within a few months was booked solid, traveling and doing fashion show work. Still, my greatest love was teaching a woman, one-on-one, how to apply her makeup. Regarding the development of my brow products, that is quite a story! Early on I became the go-to person for brow shaping in Houston. I adored working with my clients, but felt weak in adding to eyebrows to fill voids, or even more terrifying, creating an eyebrow where absolutely no hair existed. I could not find a product that worked well, and felt insecure about my work.

About that time, I enrolled in a three day course for experienced makeup artists offered by Maurice Stein, a well-known Hollywood makeup artist. The first day of the course, he tested each student. After the practical testing, Maurice pulled me away from the rest of the class and asked me why I was working in Houston and not California! I explained that my goal was not to become a television and cinema makeup artist, but to develop products formulated to work in extreme climatic conditions, like the heat and humidity of Houston. I told him I was working on a product to create eyebrows on women that had none.

For three days Maurice taught me separately from the rest of the class—how to create beautiful eyebrows on women that had none. At the end of the class, Maurice asked me if I would show the products that I had been working on to Harry Blake, Director of Makeup for NBC Studios. Both men were excited about the potential of the new wax I had developed and encouraged me to share the products with them upon completion. Today, I am honored that Maurice sells my eyebrow products in his Cinema Secrets store in California, and I have always been grateful for his support and artistic training.

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Julia Samersova, Founder of Cast Inc.

On making the jump: I had been working as a model manager for close to 12 years. I had worked at four agencies (Elite, Ford, Company Management and Next). In 2004, I decided to make the jump to the client side and become a freelance casting director. My best friend John Pfeiffer, Casting Director legend, took me to J&R Music World and bought me my first laptop. John and my mom encouraged me to do my own thing. I jumped into the shallow pool with my eyes closed and wished for the best! I had nothing to lose. I was not operating from a place of fear, so it all fell into place! The first year was tough financially and I had to borrow money just to survive. Gradually, through networking, word of mouth and sheer perseverance I started to flourish! The better I did, the more driven I became.

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Gilah Gurovitsch, Founder of GG Skin & GG Candles

On evolving her business: I have been a practicing esthetician for almost two decades. I’m known for my signature facials that incorporate my healing arts into each treatment. All my treatments have always been customized for each individual—for the needs of the skin at that moment. As a single mother of two young girls, at times I found it very difficult to provide for them. This lead me to think out of the box with my business. One day I was in a treatment, and as always, burning a random candle. I was staring at the candlelight and thought, what if I made my own candles? I could start an all natural environmentally friendly line. GG Candles was born.

Gina Antioco, Co-Founder of Lift / Next Level Floats

On making it through tough times: My journey at times has been challenging and exhausting. In the beginning, I worked at a hostel so that I had somewhere rent-free to sleep, and volunteered at a startup float center that couldn’t yet afford staff. This is how I learned the ins and outs. I worked seven days a week and my only income was unemployment. I ate at a “community dinner” and received assistance at a food kitchen. There was no easy shortcut and I was determined not to dip into my savings. It made me stronger and I learned many of the skills that would help me run a business.

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Robin Shobin, Founder of Charlotte’s Book

On perspective: The hardest part is not putting too much pressure on yourself. Making mistakes is inevitable when you’re doing something completely new. Unfortunately that’s easier said than done. It can be very stressful when you’re taking so much personal and financial risk. But you have to occasionally take a step back. It’s important to find the balance of maintaining your vision, but also being flexible and able to pivot in your path, because it will likely never be what you planned.

Have a favorite piece of career wisdom you’ve received? Please share in the comments below!

Now that you’ve read Lift / Next Level Floats owner, Gina Antioco’s journey with floating, I’ll share my own. I was very excited to try floatation therapy for a number of reasons: My life is incessantly stressful, busy and loud; I love meditation when I do it but never take the time to and I’m an introvert who craves solitude but never gets any.

Gina was kind enough to host me at Lift / Next Level Floats, her pristine floatation therapy center in Brooklyn – the largest on the East Coast. I’m not sure what I was expecting, certainly not something so spacious, but Lift / Next Level Floats exceeded my every expectation. It was immaculate. This was much appreciated in a place where I’d be taking an hour-long bath. Usually, the lounge area of a spa is where you wait before your appointment. Here, the lounge, complete with green tea, lots of natural light and a copy of Buddha and His Teachings, is where you hang post-treatment, as a kind of buffer between post-float you and the hectic city. So after a few quick instructions, Gina led me to one of the center’s five floating suites.

Choose a Floating Suite, Any Suite

You have a choice of floating suite: You can choose from their three Evolution Float Pods, which resemble giant eggs with clamshell lids or one of the center’s two Ocean Float Rooms, accessed by a side door. Kind of like a walk-in closet. I chose the latter because the confined space of the pods gave me visions of Uma Thurman in Kill Bill 2…and I doubt I could afford to Pei Mei my way out of one of these expensive-looking pods. These Ocean Float Rooms also feature 7-foot high ceilings adorned with a starlight effect, which appealed to me on a *cosmic* level. It was pretty and roomy enough for me to fully relax.

The Ocean Float Suite

Is a room within a room. The outer room is a pristine private shower, like those bathrooms where the entire room is the shower stall. (I’ve always loved those.) Before I entered the actual floating suite, I was instructed to shower with shampoo and soap, but no conditioner or body cream pre-float. Gina left me to it, telling me to completely dry off my face before entering the tank, as that is the one part of my body that would be out of the water (you know…breathing).

Shower: Done

I stepped into the float room, naked. You float naked. It’s completely private, so I wasn’t at all uncomfortable, but I mention it because everyone asked whether you float naked. You do. The first thing I noticed when I entered the tank was the water temperature. Since I had just taken a shower, I was aware of how much hotter my shower (which was my normal shower temperature) was than the water in the tank. I take very good care of the skin all over my body, and I was forced to wonder how much of my careful exfoliating and moisturizing I negate by taking scalding (and therefore skin-drying) showers every morning! Lesson learned. The water in the tanks is strategically set to skin temperature, which really allows you to lose yourself while floating; where your body ends and the water begins starts to blur.

And We All Float On Ok

The water contains 1,000 lbs. of Epsom salt, which makes you extremely buoyant. There are neck pillows available for head support. Now perhaps it’s because I have a huge noggin, but I was not really comfortable until I put on the neck pillow. Once I did, though, voila! I was comfortable and totally afloat. If you’re worried that an hour-long bath will cause you to go through the rest of your post-float day looking like a raisin, fear not. An Epsom salt solution is actually moisturizing and hydrating and does not cause the same skin pruning most long dips do.

I Relaxed Immediately

Gina advised me to situate my body in the middle of the tank so I would be centered once the water went still. You do shift around slightly as you’re floating (like a boat on tranquil water) and you don’t want your arms or legs to hit the sides of the tank. You really do lose sense of your extremities, so if they were to all of the sudden touch the side of the tank it would bring an awareness back to them that’s counter-productive to the meditative aspect of floating.

How Was It?

Blissful. Not for one minute did I wonder when it would be over. The room had a magical glow to it – nothing too bright, though. Like a purplish twilight. I looked up at the “starry” roof of the tank at first, but soon closed my eyes. In the egg shaped pods, you can also play music, if you’re so inclined. That seems antithetical to sensory deprivation to me, but to each his own.

A Few Minutes Into The Float

I started to remember, in vivid detail, my dream from the night before. Soon after that, though, conscious thought ceased, and I entered a dreamy state. Not asleep, not awake…just zoned out. In a great way. I didn’t put pressure on myself to have some deep revelation during my float, and I didn’t try to meditate (which usually leads to zero actual meditation). I just chilled. In my dreamy state, I actually experienced what Gina told me were hypnagogic jerks, those tiny spasms your body has on the edge of sleep. These were annoying because every time one happened, I stirred the tranquil water and made sound in the otherwise silent tank. Since your ears are under the water even the slightest splash seems super loud. Luckily, I zoned back out quickly after every jerk.

Your Float Is Now Complete

Then you can shower again, at your own pace. There’s no rushing you out of the room or the center. You can get dressed and then hang in the lounge with a cup of green tea until you’re ready to rejoin civilization.

Third Float’s the Charm

Gina told me the results really kick in after about three floats, when your body knows what to do immediately upon entering the tank, allowing you to get the full hour of therapeutic floating. Still, immediately after just one float, I got in a car with my husband and kids for an hour drive. If anything were to test my zen, this was it! I was much less reactive than usual – the bickering and the traffic didn’t get under my skin like they usually do. I even sang along with the Taylor Swift songs my daughter demanded we listen to, instead of scowling in the front seat for three minutes. Not a drop of Bad Blood was spilled…now that’s a transformation!

By: Claire McCormack, Twitter & Instagram: @clairemcmack

Much like Lift / Next Level Floats owner, Gina Antioco, I too had to try floatation therapy as soon as I heard about it. As an entrepreneur with two children, the absence of stimulation seemed just about the best thing I could think of, and when I heard it could also help with chronic pain, well, I couldn’t get in that tank fast enough.

Gina was kind enough to host me at Lift / Next Level Floats, her gorgeous new floatation therapy center in Carroll Gardens, Brooklyn. In my blissful, post-float state, I also had the chance to sit down with Gina and talk about floating, starting her own business and Theta waves…among other things.

TB: Tell us about floating. What inspired you to make it your life’s work?

GA: I am the type of person who seeks out new experiences to such a degree that you might call it a hobby, so when a friend introduced me to floatation therapy, I booked my first session immediately. I did some research before booking the appointment, and afterwards I was completely terrified because what I learned implied that I should prepare to undergo the most intense psychology session of my life. No distraction, only true introspection. I went anyway, ready to face myself in the mirror while floating in the dark. After that first session, I’ll never forget the overwhelming feeling of calm I experienced stepping out onto the crazy, overstimulated streets of Manhattan. My head was clear and I felt light. It sounds silly, but I swear the sun seemed brighter. Dealing with anxiety had always been the norm for me and I was no stranger to insomnia, so when I walked out of the session feeling euphoric, and then had one of the best night’s sleep that evening, I recognized what floating could do.

Come On In, The Water is Fine

GA: At that time in my life, I really disliked my work. As a banquet manager, I watched people spend $70K + on their “special day” and it began to feel terribly superficial. I knew there had to be a way I could apply my skills to create something more altruistic. I am a risk taker by nature and had a bit of nest egg set aside so I decided to open the float center. All of my business books instructed me to find a niche, so I did. I believe it was always the challenge that drove me.

TB: How did you get started? What were some of the challenges you faced?

GA: I knew that experience would be key in order to run a successful center. I began researching, and quickly realized I wouldn’t be able to gain that experience in New York, as the industry simply did not exist here, so I moved to the west coast where floating was already quite prevalent. That’s when my journey really began, about two years ago. It was challenging and incredibly exhausting. I worked at a hostel so that I had somewhere rent free to sleep, and volunteered at a start-up float center who couldn’t yet afford staff. This is how I learned the ins and outs. I worked seven days a week and my only income was unemployment. I ate at a “community dinner” and received assistance at a food kitchen. There was no easy shortcut and I was determined not to dip into my savings. It made me stronger and I learned many of the skills that would help me run a business.

When You Know, You Know

While out west, I tried to secure additional financial backing. After a lengthy conversation with an Irish bar/restaurant owner, I thought that I had…until he tried to kiss me! It’s difficult being a female entrepreneur, trying to get people to take you seriously, especially when you have to convince them to believe in a service that most have never heard of. When I met my now business partner — a New Yorker who had started floating in the 80s— at a float conference in Portland, we were a perfect match. We decided to join forces after only two and a half days of knowing each other, a fact that still surprises me. I am impulsive, but not that impulsive! I thank our mutual love of Burning Man for helping us to quickly experience a level of trust that only attendees of the festival would understand.

After meeting Dave, my business partner, we briefly explored the option of franchising the location I was working at out west. After a meeting with their silent partner, a misogynistic tanning salon magnate who did not acknowledge me at the meeting except when he pointed out to Dave that all I would be is “Dave’s best employee”, rather than a partner, the decision to go in our own direction was easy.

We’re Very Lucky

I moved back to New York and took a temporary job at a spa franchise to continued learning the business while our space was under construction. Now, two years later, after many hiccups along the way, we have a warm and inviting five-tank center — making us the largest on the east coast — and many happy customers. From conception to fruition, it’s been an amazing partnership. Since the business is so new, we’ve yet to take days off, but we love what we do. Witnessing the overwhelmingly positive responses of our guests is all I need to keep going.

TB: How are the effects of floating distinctly different from the effects of meditation or yoga?

GA: For many, beginning a practice in meditation can be frustrating. A person is asked to do nothing and suddenly his or her brain is doing everything. Floating is different because without any sensory input the brain chatter naturally slows down. The body is so relaxed that it just happens, almost effortlessly. While on the west coast I was able to observe the effects of floatation therapy. Our clients were often candid and shared the benefits they were experiencing, such as eliminating anti-anxiety medications, anti­depressants and painkillers from their daily routines. Others used it to deepen their meditation practice, lower stress and beat insomnia. I dealt with people working through traumas, PTSD and others recovering from surgeries. It was extremely rewarding.

Floating Is One Of Those Things That Is Difficult To Put Into Words

The sensation is best described as waves, beginning at your center and emanating outwards; the moments when you let go, and feel your breath make its way through your system, while at the same time your body drifts away. It’s trance-like and feels as if you’re peeling off layers, breaking things down to a manageable level, forgetting your worries, transforming as you go. Suddenly everything that was stressing you out is now, somehow okay. It’s quite remarkable and when you think about how simple it is, you wonder why you haven’t been doing this your entire life.

TB: In addition to floating, what other health & wellness practices are most important to you?

GA: I’ve recently been turned on to somatic therapy, which is the study of the mind/body interface, and the relationship between our physical matter and energy. It implements the practice of “checking in” with yourself, which is of particular interest to me as this technique can also be used to train yourself to lucid dream, something I hope to relearn to do. I’ve also found hypnagogic light therapy to be rather effective in aiding in relaxation and overall wellness. This experience involves sitting under halogen and LED bulbs that pulsate at different frequencies and intensities. It offers the benefits of a deep meditation through an expanded state of consciousness as the light stimulates brain waves patterns that help the user access theta activity. Theta is the brain wave state that practitioners of yoga as well as many “floaters” are ideally working to achieve.

In Short, I Look For Balance

This extends far beyond any diet or exercise routine, although I can say I am a clean eater and a runner. Sometimes balance means treating myself to a pedicure because I’ve been working like crazy and my feet hurt or spending a night out with friends. I keep looking for balance in its many forms and try to stay true to myself.

To learn more about floating, visit Lift / Next Level Floats online or call 718-701-0808.

All photos by Frank Rocco.

As told to Claire McCormack. Twitter & Instagram: @clairemcmack